Speaker 1: 0:20

Hey everybody, thanks for joining us today. I'm excited to announce a new partnership with a gentleman by the name of Brad DeVette. He is going to give you guys a little background about him, but he is our framer on our family office society building. We're extremely excited to introduce you to him in our network because he has a unique background, but I think it's really important for you guys to understand what it is that we're ultimately doing and who it is that we align with to develop our projects and the caliber of these type of individuals. So, Brad, thank you very much for joining me today.

Speaker 2: 0:52

Thank you for having me.

Speaker 1: 0:53

And, before we start, we are sponsored by PMG. They are the gentlemen that are in the group that is doing all of our structural steel for the majority of our projects here in Lake Havasu, and they were kind enough to provide us with this amazing podcast table that we're sitting here today. So, brad, thanks again for being here.

Speaker 2: 1:08

Thank you.

Speaker 1: 1:08

Let's talk a little bit about your background and then we'll go dive deep into the Family Office Society and I know you have a little story that you almost died on this project, so you're going to have to share it and that's just the way this is going to go. But yeah, let's talk a little bit about your background and start from there, because I think I spent a little time with you, I enjoyed hearing more of your backstory and I think our audience wants to hear it.

Speaker 2: 1:30

Yeah, absolutely, yeah, absolutely so. Yeah, I just want to say thanks for having me, of course, thanks for having me on today, and I knew it was coming from the day. I met you and talked to Ryan and Dennis and some of the guys you know. They're like, oh yeah, you're going to be on the podcast one day. I'm like all right.

Speaker 1: 1:47

I had plenty of time to prepare, you know, and then I called you last week and said hey, dude, what are you doing on this day? Can you come in? You're like yes, I'll go, yeah of course.

Speaker 2: 1:54

So no, I just thanks for having me and thanks for the opportunity. You know, yeah, you know, my background is, is is, uh, I started in traditional real estate Really when I got out here. I moved out here from Pittsburgh, Pennsylvania, the East coast, Um, when I was 20.

Speaker 1: 2:12

So my hat's perfect. Yeah, so the hat that you wear every day is money. I love it. It's perfect. Yes, you knew we're going to be friends right out the gate. I love it.

Speaker 2: 2:20

I'm like, but this guy probably is not a pirate fan.

Speaker 1: 2:24

All the way out in Havasu on the. West Coast? No way yeah.

Speaker 2: 2:29

So when I got out here I was 20. I moved out here from Pittsburgh and I got into sales pretty much right away. I wasn't sure what I was going to get into, what I was going to do. I actually got into construction right away. That was the first thing I did.

Speaker 2: 2:44

And you were 20 yeah, because that's what I grew up doing. My dad's a contractor, uh, was in construction his whole life. I just retired last year and, um, so I knew I could get a construction job right away. Yeah, perfect. So I did that and, uh, I happened to meet a buddy of mine that I'm still good friends with today. Why don't you come sell cars with us? Like I never sold cars, you know, and so he's like I can get you in. I'm like, okay, so that's what I did, and I ended up doing that for five years and that sort of gave me some structure and some foundation, sort of what I needed at that time in my life, like a real job.

Speaker 2: 3:26

You know the construction jobs as, growing up as a kid you're a labor guy or you know you didn't miss a day. You just weren't as dialed, right. So I got in and sort of got some structure and started to get a foundation and, wow, this is pretty cool. I get to meet different people every day, and that's why I love the sales side of my business today. Right, you have to develop those relationships, you have to make friends, you have to be available. So I learned a lot early on as far as that goes.

Speaker 2: 4:01

But yeah, that was how I got sort of started in Havasu, did that for about four and a half five years. After that I said you know what? I need a transition, I'm ready for a change. I'm ready for a change. It's not quite what had happened, was I had, a year after being in Havasu, I met my wife? So she made you level up. Well, yeah, I had a year after being in Habits, I met my wife.

Speaker 1: 4:25

So she made you level up? Well, yeah, no, you wanted to level up because you wanted to marry her.

Speaker 2: 4:29

That's what it was yeah, she was the one no one could get. I'm like I love a challenge.

Speaker 1: 4:35

And she was probably real pretty in a bikini at the time, so you were stuck. She still is.

Speaker 2: 4:42

There you go. So we ended up. I ended up meeting my wife and she ended up getting pregnant about fairly quick. We were together, maybe I was out here, maybe a year. She got pregnant within probably a year, nine months to a year.

Speaker 1: 4:58

Yeah, my first wife. It was like seven months.

Speaker 2: 5:01

Yeah, and so.

Speaker 1: 5:02

Same lane.

Speaker 2: 5:03

And I was young At that time. I was younger, I was I mean, I was 22 at the time 21, um. So what was happening is I was working a lot right. You have to sort of grind it out if you don't if you don't sell, you don't eat. Yep, right, and that was, that was how it went. And uh, you know, hey, you're gonna be home for dinner. Yeah, I'll be home. It's when we get off at seven and then someone rolls in and I'm there at nine and it just happened over and over and over and she's pregnant and the baby's born.

Speaker 2: 5:34

That was my daughter, who's now going to be a senior this coming year, and um she can be going to school with Shane, yeah. So I needed a pivot, I needed a transition. I said I can't do this, not for me anymore. I learned a lot. I made some really good relationships. I got a really good foundation started and that's when I pivoted into real estate.

Speaker 1: 5:56

Traditional real estate sales.

Speaker 2: 5:57

So just traditional real estate, went to real estate school, got my real estate license, which I still hold today, yep, um, so it's a tougher license to get, so I didn't want to let it go, you know. So I still use it and I still have it, you know. And so that's what I did. Um, so I did traditional real estate. Um, or see, I left car business in 2010, went to real estate school. Took me about six months to get everything finalized and done. Got my license. So I got my. No, I left in 11. So in 12, I got my license, 2012. So I did that for about five years Traditional said traditional real estate, representing buyer sellers. Then we started to. You know, the investment side of making money is always interest me, right? So then we started to pivot into real estate investing, buying and selling, real estate buying and rehabbing. We did a handful of properties over about five years, about four or five years fixing flips type stuff.

Speaker 2: 7:07

Yep, yeah, fixing flips um, and it was really good, that was really good, we enjoyed it.

Speaker 2: 7:13

You know, we were sort of rewarding yeah, totally rewarding well, and and you're making money we were making money, uh sort of at that point, you sort of work for yourself and I always, you know, when I was 18 if I go back a couple years before I left pittsburgh I started my first detail shop when I was 18 years old and so I had my own shop and literally rented a shop. As soon as I turned 18 I was got the old man. It was in a bottom, it was a three-story in an old area, out, you know, right side of Pittsburgh, and um, uh, uh, three-story, old school, uh, building real estate office. I've rented his, his basement, so anyway, um, so it is always interested me that point. It was more of one of those things where sort of start working for yourself. That was like my transition. That was like my transition to get into, uh, sort of doing my own thing yeah good for working for myself yeah, you enjoy being self-employed.

Speaker 1: 8:13

Yeah, kind of controlling your own destiny, if you will 100, yep, so, um, so that was that.

Speaker 2: 8:19

And then, after we started to get a, you know, the inventory started to get harder to find. Um, it's an, oh eight.

Speaker 1: 8:28

It. Oh, eight man. Yeah, give me anxiety when you said that date.

Speaker 2: 8:31

Well, and in in, in 2000, even in 2011, 2012, when I was going through real estate school and getting my license and getting everything set up, I mean, there was hundreds of foreclosures.

Speaker 1: 8:43

Oh yeah, thousands, yeah, I mean in our town, yeah.

Speaker 2: 8:47

You know, and it just got harder and harder as the market corrected. Things started to trend the other way. It just got harder and harder to find property, and then you had a lot more competition in it too.

Speaker 1: 9:00

Yeah.

Speaker 2: 9:01

You know there was a lot more people that thought they can buy and sell. And you know so, you was a lot more people that thought they can buy and sell and and, uh, you know so, had a lot more competition. So that's when I pivoted into the building side again.

Speaker 1: 9:11

Um uh, and then you said you said you started the actual, so you've been doing construction, though on and off, and so you pretty much had your own construction division, but then you decided to kind of go all in.

Speaker 2: 9:25

Yes.

Speaker 1: 9:25

And that was how long ago.

Speaker 2: 9:26

That was four years ago.

Speaker 1: 9:27

And that's when you kind of started your own like, really went all in on all GC side, yes, yeah, but you've really kind of catered, you've really created a niche for yourself on the framing side 100%.

Speaker 2: 9:39

Yeah, I mean, it's sort of it's all sort of just worked out the way and we've sort of just driven this vehicle that way and we sort of just have honed in on it and pushed it and marketed it.

Speaker 1: 9:51

Would you agree that you think that your growth really had to do with your leadership skills? And the reason I bring that up is because the labor force out here is hard to find and you've been continuing to increase as far as staffing and I would consider you one of the larger framers out here, if not the largest player.

Speaker 2: 10:08

You know I tend to think so. You know, just because I put a lot of attention to it. You know every guy that works for me. I don't take him for granted, you know, and it's tough to find guys and you've got to take good care of them. You've got to speak to them correctly. You've got to take good care of them. You got to speak to them correctly. You got to treat them correctly. You got to pay them well. You got to give them 40 hours a week. You know all the different things that you know that I do pride myself on. Bring these guys on and I've developed a reputation of guys want to come work for me.

Speaker 1: 10:40

No, you know, what's crazy is when, when I came out here and I really started doing our first development, there was a common theme and I hope I don't get shot for this but the guys that I had hired originally, I realized that the owners of the companies, they weren't in essence putting on their nail bags anymore, they're kind of running the show, but when you look at their labor, especially how hot it is out here, some of these guys are older, they're tired, they're moving slower, I get it, but the owners aren't really there to create the momentum and the the standard of labor and speed, all of that stuff. What I caught my attention was when nick. When I talked to nick at lennon bridge you know electric when I brought him in he was so like, hey, listen, I do residential, I'll get. I've been wanting to get into commercial, I'll go expand my commercial license, give me an opportunity. So I give him an opportunity, he goes, I will staff up on everybody I need. But I can hear it in his voice he's serious, he's like I will grow the company 100%.

Speaker 1: 11:35

So he came in and I had another electrical contractor and I'm going to spill the beans, dude. I actually made them compete. So I had one electrical contractor already Now, mind you, he was a sub at the time, so I had a different. You probably know the story.

Speaker 2: 11:50

I had a do you hear about this story?

Speaker 1: 11:51

Because it's kind of spread through the yeah, it's spread through the industry. They're like I don't know if I like Renner, or he's an asshole or whatever but look I got a.

Speaker 1: 11:59

I got a job to. He started with the original electrical contractor, started on one side of the building. I brought Nick on and like within the, within like two days, nick did and the amount of units basically wired and completed the amount of units that the other guy did in two weeks. And that was an easy decision to make and I said, dude, buy it, okay, I can have all of this done in like a week now, knowing he can just bang out the rest of this building. So that's when I kind of went all in with nick.

Speaker 1: 12:30

And then nick I kept just kind of grilling and grilling, but nick was out there pulling line too. So I I caught that his labor force was really kind of in that younger crowd. He had the right guys. They were excited to be a part of paradigm. Our branding and marketing is insane. They're like I want to be a part of it. So that really helped, I think too. And then and then nick just blew up. And then now nix has expanded. I put him on the podcast as well. I'm actually going to have him come back out I can barely get him on my jobs.

Speaker 1: 12:51

He's busy man he's well, he showed up this morning. I'm like, oh man, all right, cool, because we had, we had joe. I saw, I shot joe this morning. I at, you know, dover, which is the one you framed, obviously, but I had, I had joe there because I'm like joe, we're going to do all your marketing stuff. So we need to, you know, run all the electrical. And it was cool because he's like I'll be there for that, you know, so he can make sure that everything's exactly what we need to, you know, open this up and do it right with what we're trying to do, and so, anyways, so you know, I thought that was really cool. He kind of started that.

Speaker 1: 13:20

And then aaron, you know, h HVAC Hot Solutions, he actually I had a different, I had a couple other HVAC guys here and he was actually doing my father's and what it was is Eric, our broker hit one of his agents. That's her boyfriend. Now they're married and have a kid, but that was her boyfriend at the time and somehow, someway, eric's like well, let me just introduce you to this guy. And so he did. So I came into my father's unit and I'm like, hey, he's doing a really good job, like I really like it. We're actually in it right now and I'm like I really liked the way that he did this and he did it quick and he's very professional and I could tell he and he was telling me his backstory and he just he asked me he's like has his nail bags on. These are the guys that are actually still doing the work and which is going to lead into the conversation you and I do, because you were doing some work.

Speaker 1: 14:09

So it was really kind of neat to see how the groups that are actually growing are the guys that are still going out there and working side by side with their guys. You know they're the first one there, they're the last one to leave. Their leadership skills is polished because they're actually treating their, their employees, in essence, like they're human beings. They're not just hiring some guys that are just jumping around and you know I've kind of been gone through the circuit out here like you can tell that these guys are like look, there's a whole new standard that we're bringing into lake havasu and there's some serious money coming in here. There's some serious growth coming in here. There's some serious growth. We see the potential.

Speaker 1: 14:45

We want to be serious about our business and we're going to fucking do what it takes to deliver, and that's what I've seen out of everybody that we've circled up with, including you, and that's why you're here. You're by far one of the best I've actually dealt with in that space and I want to just give you kudos for that. But but it's that common theme that I was talking about is the guys that are running the businesses are still putting on their nail bags and even like plumbing. These guys are out there, owners out there running plumbing. I'm like these guys are out, the real guys that are going to deliver and give us the right, you know, and deliver on time, which is hard to get. And the ones that are doing it all right and communicating, just doing everything right, are the guys that are still, you know, on the boots on the ground with their team, and I really respect that and I really respect that about you.

Speaker 2: 15:26

Thank you.

Speaker 1: 15:27

So, with that said, I know you got a story for me.

Speaker 2: 15:30

I got a good one.

Speaker 1: 15:31

So all right, so tell us the story. I know you're hesitant to say it and I'm like, okay, well, as long as you don't say anything that's out of compliance on the podcast, I think we're good about it, man.

Speaker 1: 15:37

So yeah, so so cause I, we were you were talking about, just for our audience to know we were talking about. You know, kind of the the more, the the crazier the stories we can share that are like within the trade. You know, it's kind of crazy to hear some of these stories Cause, uh, the guy that we had on yesterday, you know, which we haven't released the podcast yet, you know, did jeff epstein's freaking pool and we're like, wait, what you?

Speaker 1: 16:03

did whose pool right like yeah, wait, like let's talk about that for a second, let's just hone in on that one, you know. So we just have some really cool uh guests and we want our audience to hear some of these stories to show just the realness behind what it is we do and who's all evolved and and uh, in paradigm's brand you know 100. All right, so what you got?

Speaker 1: 16:20

because I haven't, you haven't even told me I know, I know yeah, I haven't even heard what you had to say it wasn't for joe you, we wouldn't be talking about. Joe pulled it out of you, man, he's the one, it's his fault joe, it's all your fault. Man damn it, joe. So uh.

Speaker 2: 16:35

So anyway, we uh the the. The paradigm building has a very unique roof system, as you, you know right With the red-built roof.

Speaker 1: 16:44

There's nothing out here like that.

Speaker 2: 16:46

The commercial style, industrial style, four-foot on center, three-foot tall, red-built LVL top and bottom cord trusses Very unique, right. So we get all the trusses rolled, get all the beams up and it's time to sheet the roof. So we did make a change on that. We were going to use typical half-inch OSB. We decided to go to three-quarter. There were some structural things that we worked through, so, anyway, we decided to go with the three-quarter-inch OSB. So we were behind. I felt I needed to get out there with the guys.

Speaker 1: 17:25

Hence the testament to what I was just saying earlier Be right next to them throwing three-quarter-inch sheets of OSB. It's not light.

Speaker 2: 17:32

It's not light and it's not the funnest in 110 degrees, right? Well, I was a little cooler then, so anyway.

Speaker 1: 17:39

Hey, joe, by the way, real quick, make sure you put the clip. Remember when I was helping him, were you there when we were doing the video. Joe, remember when we were on site and you guys were putting a wall up?

Speaker 2: 17:48

Yeah, he helped. He was right next to me.

Speaker 1: 17:49

So make sure you get that clip in here so everyone can see it. Yeah, he built part of the building I lifted up, you guys looked at my biceps and said you know what this guy can help us lift this wall up? You left. I looked down. I was like no, I looked down. I'm like no, my luck.

Speaker 2: 18:09

I'll fall, do you? You heard what I did with my leg, which I'll tell you later? I saw you on a cart, but I don't know the story.

Speaker 1: 18:12

My knee my knee scooter. Yeah, we'll talk about that later Anyway, so keep going please.

Speaker 2: 18:15

So anyway, uh, I decided it was a good idea for me to get the bags on and throw three quarter inch OSB with the guys. So part of throwing the sheets is making sure when we're pulling layout we stay square, you know. And so as we pull a four-byte, you know, as we put a four-byte sheet of plywood down, we're shifting the trusses to stay square with our build as we build out. So I had a guy, one of the guys nailed a sheet. I'm like, ah, soft layout, like a quarter inch, not a big deal, didn't really affect anything and it should have never been touched. We should have just rolled with it, right? Yep, I'm like nope, since it was me, I was like go ahead and pull those nails.

Speaker 2: 18:58

Let's shift it freaking three-sixteenths of an inch. Let's go ahead and shift it, so sure enough we do. The reason it was nailed is because he nailed it off on his own and he couldn't get the truss move right, so sometimes they're they're tough to move, so you need a second set of hands so he got it as close as he could to lay out and pinned it, nailed it gotta like it.

Speaker 2: 19:21

It so pose the nails. Well, I had already had a sheet down, so I kicked the sheet out of the way, or just slid the sheet sort of out of the way, maybe six to eight inches so we can get a cat's paw in there, a tool that we use to pull the nails Right inches. And it didn't dawn on me that the sheet wasn't nailed off. So he pulled the nails and I was the one that decided I was going to try to shift the truss. So when I went to brace myself to shift the truss, he had a nail gun in his hand ready to pin it. When I went to shift the truss, that sheet of plywood slipped down from underneath.

Speaker 1: 20:04

Oh man.

Speaker 2: 20:05

And I fell through the trusses what, which, where?

Speaker 1: 20:09

where was it? How, where, where were you?

Speaker 2: 20:11

I know, I'll show you. I know exactly.

Speaker 1: 20:13

I'm sure you know exactly where I was, because I can picture it, obviously, I just don't know exactly where it is so I fell through the trusses and I caught myself on the way down shut up by one hand two hands.

Speaker 2: 20:25

I was able to happen so fast. Dude, are you serious?

Speaker 1: 20:28

I swear hey joe so for our audience to see this. Make sure you go shoot a video of how tall that is, because he needs to see that. And if that, if you didn't have those trusses set up that way, you probably wouldn't have caught it well it it. Did you catch it on the top of the bar?

Speaker 2: 20:46

So my guys that saw it happen said we've never seen a guy catch himself like that off a roof.

Speaker 1: 20:52

That was the Lord. Catching you, buddy.

Speaker 2: 20:53

That was the man upstairs.

Speaker 1: 20:54

Yeah, you have kids to get home to Dude and a wife that you really enjoy.

Speaker 2: 20:59

I was like to this moment. It changed my it changed.

Speaker 1: 21:03

it changed things, you know it was.

Speaker 2: 21:05

it was cause if I don't die it's, it's I'm, I don't know, it's wheelchair bound. I mean it's 25 foot in the air.

Speaker 1: 21:15

Yeah, that's not a joke. It's no joke, dude. Yeah, for sure that's over two stories.

Speaker 2: 21:19

Yeah, so those are some of the things that obviously, unfortunately, that we deal with in that line of work, right, um, we operate big heavy equipment. You know beams can slide off straps, you know we got guys, obviously, for instance, on your building right, we have guys 25 feet in the air with a crane operator, um and so so those are some of the challenges, right, some of the challenges and the safety things that we have to obviously get better at, be better at and make sure, on sure, on certain. You know, you just can't get complacent in those situations. I was actually watching a shot clip the other day I don't know Minnesota, wherever it was, but there was a guy I don't know if you saw it, it sort of went viral and it was a guy that was standing up on top of a building and they were setting a steel beam okay, nothing crazy but they went to swing in and that beam slid out, so it just landed right in front of the guy. I mean, what killed him, right?

Speaker 2: 22:15

oh, yeah, so it just went sort of viral and it's just those scenarios, right we? You know how many times with ryan did we lift steel beams for him over? There, oh no help him out with the pedibone, or you know, you know. So those are the things you know.

Speaker 1: 22:27

So it's it's, it's interesting, it's fun, but it's it's never a dull moment it's never a dull moment, no which is crazy because you know, we were talking just briefly about the seven-story mid-rise we want to build out here. Yeah, now of course it's still kind of up in the air and will we be able to do it, but we pitched it to the city and they bit I believe in you.

Speaker 2: 22:44

Yeah, we'll do it. I believe we'll make it work. Yeah, we put our head right into it we'll probably do it.

Speaker 1: 22:50

Um, but that's, you know, that's seven stories up, sure, two podium parking right. So two stories of podium parking, all concrete, obviously, and then, uh, five stories above that all lumber, and I'm sitting there going like, hey, brad, you can do it. That's a whole lot farther of a fall, though just fyi. Yeah, that's a whole different game, but yeah, that's, you know, that's. Unfortunately, you know, that is the name of the game for you guys.

Speaker 1: 23:13

You know, and some of these other trades have just as much risk. Sure, um, and that's, that's the wild part of it. But no, there's a reason why you can make some pretty good money. It's just volume chasing volume, which is what you're doing now which, yeah, we're trending towards.

Speaker 2: 23:26

You know, and that was that was a, that was the value of when we got connected early on and knowing sort of what you guys were trying to accomplish and what your visions are and, like you said, today I saw you you're just getting started oh yeah, right, that's how I sort of feel, like we have a lot of lot in front of us, you know, but we've got to go get it, you know.

Speaker 2: 23:46

And so when we initially had that talk in here before we signed a contract to build that building for you, I thought these guys got it. These are the guys that I want to be around, these are the guys I want to align with.

Speaker 1: 24:08

I think these guys have my mindset of how to do things the right way and be professional, still produce.

Speaker 2: 24:11

It means a lot. Thank you, man.

Speaker 1: 24:13

Yeah, 100%. I tell people the private equity side is just a lot of energy. It's a lot of work and then trying to cater over to now developing projects. That's why you see a lot of private equity. These are suit and tie guys that sit behind the desk. It's a full-time job and enough stress in itself. Now you're bolting on a development arm. That's like its own problem, you know. So it's a lot of energy.

Speaker 1: 24:33

That's why Mike, which is over here on the couch hanging out with us, he kind of took over as from CEO. I would say, step aside to focus on business development. But he, uh, he's, he's helping me on the day to day. But the I had to kind of step in on the development side just to kind of keep that energy going and just oversee it so I can be accurate in my reporting, you know. But it's, it's, it's been, it's been great Cause I was. I was talking to, unfortunately, or fortunately I was talking to another podcast literally just recently about my mentor that I learned a lot about um, just kind of focusing on a craft and sticking with it, you know, and how you can do really well in like one area. So, for example, dan Stevenson, which is. He owns Rancon. He's the guy who built a Europa village winery that we raised capital for. It's on our website, and so forth. I think I met him.

Speaker 2: 25:18

Yeah, he's older guy. Is that who you introduced me to on on a desert storm? He said he was the he on the winery, or it was, maybe was it?

Speaker 1: 25:27

was he? No, I don't think he was here for desert. No, no, he was here a couple years ago for desert storm, but not this last year, um, which is funny you brought up because he was here must have been another guy that you introduced me, that had a winery and that you knew for years, right? There in in temecula yeah who the hell was it? Oh, oh, it was Bill Wilson. It was an older gentleman.

Speaker 1: 25:47

Yeah, bill Wilson. Yeah, bill's a great guy. So Bill's the funniest guy in the world man, I learned a lot from him too. So he's actually he's got a. His wife is married to. You may have heard. It's a hedge fund out of Redondo Beach called Wedgwood and they bought the old NASA buildings and remodeled the NASA buildings. They did like SolarCity. They were the first like big funding group for SolarCity. That wind ended up going like Tesla bought them out or what have you. But they would get about $600 million a quarter and start buying distressed assets at auctions and so forth and buying a lot of that. And then they ended up having their own asset management company. Anyways, uh, bill's sister married into that family, okay, and they built like I mean dude, they're, when I say just a very wealthy outfit like these guys.

Speaker 2: 26:36

You were telling me that was.

Speaker 1: 26:37

It was pretty legit so and they're obviously looking at the you know. So what they've done is they from a private equity with them, by the way, and I'm going on a tangent here. But this and, mind you, this is all within the same lane of the group that I was just talking about in my mentor, because wealthy people, first of all agricultural you get a lot of tax write-off when you own ag land.

Speaker 2: 26:56

Okay.

Speaker 1: 26:57

And it's kind of a rich man's hobby is winemaking, you know. So when you're around that, you, you, you kind of surround yourself around the wealthy. That's why you see where I'm going. So you learn a lot about how they built their businesses and how they got to where they are. And a lot of these guys, as they're older, they take you under the wing. They look at me as like a son that maybe they never had, and so they're just spending a lot of time with me.

Speaker 2: 27:14

So I've I've been able to get into those type of rooms.

Speaker 1: 27:16

But I also had to be humble enough to get around the right people. Yeah, and stop talking. You know these guys, they, they actually have a lot of value and the only way to get that value and understand it is to let them talk you know, yeah, Just let them talk.

Speaker 1: 27:35

So, Dan, I actually did a podcast. It was when we first started kind of really pushing the retail opportunity for raising capital and we were starting to kind of build an awareness for it through social media. I actually did like a webinar with Dan and Dan. It was really kind of cool how he articulated the mindset of how he started developing in Temecula so in the seventies. At one time he was the largest avocado farm owner in all of the U? S.

Speaker 2: 28:03

Wow.

Speaker 1: 28:04

And so what he did? He's very smart. He started buying up all this avocado land and then just entitling it, planning it, tearing it down, designing it developing it.

Speaker 1: 28:11

Yeah, so he did like 10,000 lots but he was more about so he was starting on the development side, so more like land acquisition, entitlements, planning, selling to builders. And then he started building but he was really focused on more commercial than residential, so he'd partner with Rezzy but he would do all the land improvements so he really built that. But what happened was is he's like I fell in love with Temecula and Marietta and there was so much available land and farmland that I knew I didn't need to go anywhere else and that's kind of the what I was. Where I'm leading. This is, you know, havasu. If you just look at the data and how many people are migrating out here and baby boomers and lifestyle and people spending habits and healthcare and all that stuff, it all aligns with where the world's going and that's Havasu. That's just outside Southern California 22 million people. This place is becoming more and more well-known. I mean, what's one of the top destinations for lake life in the country?

Speaker 2: 28:59

now? Yeah, we are on the map.

Speaker 1: 29:00

It's wild From a tourism side. You would never, ever imagine the amount. And what happens is is people come out here for the first time, they fall in love with it and then they can start finding a real estate agent and they go buy a house.

Speaker 2: 29:11

You're an agent, you know I got out here, never left there you go.

Speaker 1: 29:14

So that's kind of how I am. I came out here, well, I came out here, I grew up coming out here, and then I really still haven't left. You know, now I'm my son now here, I'm trying to raise a family.

Speaker 2: 29:21

Now you're, you're rooted and getting. Yeah, it just happens, it's just. And look at all this land available, man, it is endless what can go on.

Speaker 1: 29:28

So for me, I'm going like well, you know, how big do we want to get?

Speaker 1: 29:31

Well, we can get as big as we want, but we just stay focused in one area and we perfect it. We build all. Because the one thing I try to tell people is what and this is something that not only have not, not, not, I knew about it, but I didn't know how important it was until probably this stage in my career when you establish a relationship with the city and you understand your sub base and you're building all these relationships with the groups that are actually going to get this approved and built, you don't want to go anywhere else because it's so much time and energy and relationship building and it's like the same thing, you want to make sure when you bill me, you want to make sure is this guy going to pay me for the first time? Like you kind of have to go through that and you have to prove you're on both sides Right, and that's a lot of time and energy spent with that. So it's like if we were to go to outside, that we got to do that again.

Speaker 2: 30:17

I agree a hundred percent. I see it, I know it right where you're going.

Speaker 1: 30:21

Yeah.

Speaker 2: 30:21

It takes work, it takes time, it takes energy to get you know just sort of align with with all these different facets of it Totally.

Speaker 1: 30:28

And one of the cool things I did was, as we have started scaling cause, now we're at a point where we're raising more capital and now we're going okay, we need to go find more land. Right, we have a brand. I think we've kind of figured out our lane. Let's go a hundred miles an hour. And so when I went to Nick and I went to Aaron, I said, hey, you guys want to go get multi-state licenses and travel with me. And they're like, let's do it. Well, that changed the landscape for me, because now when I go raise capital with, like, a family office or what have you, I go well, look, not only do I have my sub base aligned, and they're going to go out there and travel for me, that they now they're looking at you as a real outfit. Now I can go anywhere and start developing, and that is really takes the risk, a lot of risk off the plate.

Speaker 2: 31:06

Sure.

Speaker 1: 31:06

And that is where I think. So I want people to understand relationships are 100% the most important thing in business. And then the second is leadership, down to your employee base, you know. So when you're like for like, I would consider you and I on an executive team, right? So if you and I start spending more time together which I want to do like a mastermind for all of us guys that are, you know, business owners, sure and just spend more time together and talk about all the problems that we all have, and when you tell me your problems, I'm like well, I don't want your problems.

Speaker 1: 31:41

My problems aren't so bad. You know. I may have some fruit for you that you can implement and to grow in your business and vice versa, right and and when you really are able to. What the business will grow when you have established an executive team, a group of people that won't leave. They're well-paid, they're taken care of, they love what they're doing.

Speaker 2: 31:59

They are bought in.

Speaker 1: 32:01

They, they're part of the family now. Now, and that's when the company will actually turn over and that's where the growth will actually happen. So it starts from the top. So that's what I saw in you and I know it sounds really weird, but I'm not necessarily interviewing your ability to perform necessarily just from a conversation. It's who you are when we engage. I feel that I have enough life experience now to go. He's got the leadership skills to be able to keep his team together, because that's what it comes there, especially when it comes to construction, sure and out here, you know, in the middle of summer, in the middle of, the day, which is a whole nother dude.

Speaker 1: 32:36

I mean last year we had a guy people pass out all the time. I mean it's bad.

Speaker 2: 32:41

I got a good story for that one, one year, a couple, two, three years, probably about two years ago, years ago, I had a guy he was a bigger, he was a bigger guy, right, most experienced guy, and want to come on board and says, yeah, absolutely, come on. You know, so middle of summer, and uh I get a call and uh, guy's name cody or something I don't even remember. He didn't work for me long, but hey, cody's down on the ground, he can't get cold off. We don't know what's going on. Okay, like I'll be over there, I'll run over. So I go over there. This guy's down to his chonies, literally on the back porch of this customer's house Under a hose, bib struggling, like, yeah, it was bad, it was bad. And so those are the those are the?

Speaker 1: 33:37

those are the things we deal with. Sometimes it's not like the water's coming out cooler.

Speaker 2: 33:38

No, let's be honest, the water comes out hot guys, I thought he was just struggling a little bit. I'm like this is not good, like we need. We need to get this situated. So we got him to the ER and just had him cool down and anyway it's like yeah.

Speaker 1: 33:52

We had one of our on the teams that are, you know, going vertical on all of our. By the way, I always say the erection team, but when I say that, people are like they think erection. I'm like no, it's, it's erection for construction, don't overthink this. Okay, there's no blue pill involved. Okay, just that's what you say out here. So I'm like changing the way I talk nowadays, you know, I'm like no, it's the team that goes vertical on my steel buildings. Oh, they're like, oh, your erection team, I, that crew apparently, and I didn't find out until later.

Speaker 1: 34:25

But I guess he was just throwing up and throwing up and throwing up and he kept wanting to work and we're like, hey, shut it down, let's just send out an email to everybody, shut it down. So come to find out, the guy had brain surgery two months prior and we're like, dude, this could be a whole lot worse. So we ended up kind of keeping an eye on him and I don't you, you know, we have, we have cameras and I, I think I just kind of felt bad for the guy and I'm like, hey, I don't know, I'm sure he had to work and he had to make money. He's got a family, I get it, you know. But I started watching him for my camera a couple times a day, just seeing how he's doing, you know, and uh, and he was doing fine, but we sent him home for a couple of days going hey, so all of my foremen have the authority.

Speaker 2: 35:01

They don't need to call me All of my foremen have the authority to call it. Yeah, yeah, as far, as, as far as. If it's too hot, I don't. You don't need to call me now. You guys are smart enough, you guys are professionals, you guys are the leader on the on the crew that day. If, if, if it's not working and it's it, who's the guy that you have on your crew white guy.

Speaker 1: 35:34

I think he's got a little longer hair, white hair, but he's always got his shirt off, so that was robbie. He's awesome. He no longer works for us. He was so cool dude. That dude works a lot. But what happened, man? Why you gotta? So your leader skips, he'll suck.

Speaker 2: 35:41

I'm kidding not everyone works, works out, so it's funny. It's funny he refers to him as the guy that doesn't wear a shirt. He doesn't work for me anymore because he doesn't wear a shirt.

Speaker 1: 35:49

Are you serious?

Speaker 2: 35:50

Well, it gets worse than that. Yeah, I'm sure, so you know it was. We were on the Swanson Apartments, yeah, and ownership drove by, or somebody drove by and mentioned to the on-site super, hey, go, let go, let your foreman know to have have that guy put a shirt on. Yeah, I don't personally like it anyway. Yeah, I don't think it's professional yeah, I had one guy out of 22 guys or 21, whatever we have right now. I got one guy that would wear would would not wear a shirt and it was him, so I never was a fan anyway.

Speaker 1: 36:25

Yeah.

Speaker 2: 36:26

So anyway, my foreman calls me and says hey, um, Robbie needs to put a shirt on. He's giving me a hard time. I'm like, well, send him home. Like what do you want me to do? I got ownership letting Super know you know you're calling me. I'm like tell him to put his shirt on and get in his truck and go. So he calls me and wanting to go. I've got multiple projects going on, so right now we're running three crews. So he says can I go down to the other job? And I says no, I said you need to take the rest of the day off because it sort of got a little shitty with the way he was treating my foreman over the situation. Put your shirt on, bro, that's it. That's all we ask. We'll address it later.

Speaker 1: 37:10

Just put your shirt on. You're trying to do it, right, yeah.

Speaker 2: 37:12

So that's what happened.

Speaker 1: 37:17

That's what happened, hey man, you know what. You got to follow the line and you got to do it right.

Speaker 2: 37:21

And we just talked about how hard it is to get labor and how hard that's a 10-year guy.

Speaker 1: 37:26

Yeah.

Speaker 2: 37:26

That's a 10-year guy that knows what he's doing, but the values, that standard that we hold is more important than that guy showing up to work every day knowing what he's doing. Well, you know what. So there's and that and that's sort of I think that's what separates us, that's what differentiates us. To to the next group right. Because those little things that could be little to somebody, um, it's not to me.

Speaker 1: 37:52

Oh, dude, I talk about all the time. I'll hire people with great resumes, but if they don't fit the culture and they don't fall in line, it's just the way it goes. It's not trying to be mean, but it doesn't fit the culture. It's toxic, it's not healthy. You're not adding. You need to be a leader in your own world.

Speaker 2: 38:13

You know like help, you know all those things right, and so there was some of that it was all about I can't have a guy all about him, right. We're on a team and to deliver at the highest level, we have to play as a team and I relate that to my sports career Like we got to be a team.

Speaker 1: 38:28

No, and that's good, you know it sucks because I don't think a lot of people talk about it.

Speaker 2: 38:41

As far as how, hard it is to be an owner of a company. That's a, you know it's a.

Speaker 1: 38:43

it's hard man, it's really really hard and those are the things that you somebody and be real close to them. You're like dude, like you're taking the relationship for granted. I'm watching over the business for your, your you know security instrument too, of income, but if you don't, if you don't fall in line, I can't guarantee yeah, you know you're going to get paid by me, right, you know that's just the way it goes. So, not trying to be mean, but I I have to deal with a different way of the worldly views and I have to deal with certain compliance I've dealt with. You have to, you have to just trust my leadership and if you don't, then I need you to go because you're putting me at risk and my other parts of the team, and it's hard, but that's what.

Speaker 2: 39:21

I know you said it great right there. I mean that's it. I mean, and that's that's what, that's, that's the owner, right, that's what you're looking at Like this guy is letting my guys know.

Speaker 1: 39:29

This guy's got to put it like no, there's no exception in, regardless if he's been with you for 10 years or you.

Speaker 2: 39:35

Just because you are been with me for so long does not mean you have seniority of just well he hadn't been with me for 10 years, but he was like a 10-year guy, right 10 years, you know a good experienced guy because a lot some of these guys were bringing on and we're taking under our wings and training them and putting the legwork in, and that takes time, right to get a guy to where we need to get them, and you know, if you can get a guy that's not green, it truly makes your day-to-day operations a little better, right for sure, and so, um, but yeah, that's the importance of those things, you know, and I think that's it. It should be talked about because there's, there is a standard there and and and a lot of those guys don't see what we have to see on our side of, and I'm just like no, you don't get it, You're not looking at the right way here.

Speaker 1: 40:17

Yeah, we're going. Hey, do you want more business and not have to worry about the income Right, Because if you fall Do you want?

Speaker 2: 40:23

to make sure you get 40 hours a week and food on your table at the pay you're making. I'm paying you pretty damn well, right, like this, got to put your shirt on, yeah well, you can't understand that, then I can't help you.

Speaker 1: 40:33

I you know, and so I told my, I was telling I don't know this a while ago, but I was going to get my pilot's license right and my pilot.

Speaker 2: 40:40

I want to do that oh, it's great, dude.

Speaker 1: 40:42

It's just when you get up there, just we'll talk about that.

Speaker 1: 40:44

Yeah, but I remember another podcast perfect when we were getting, when we're getting up. When I was going after my pilot's license, I remember I learned from a guy that I still very much look up to. He was a stud, in fact. He uh that I don't know 30,000 hours and commercial, you know, flew for Virgin, got bought out for whatever it was, and then he's flying back and forth to Hawaii all the time. But he, uh, his, he used to fly for Citation when Citation would have new planes. He's, this guy's a nut. So basically I'll give you an idea who I learned from.

Speaker 1: 41:19

But this guy he would take citation airplanes, the new ones, and he'd fly them over the ocean until something would break and then he would fix it in the air or whatever go wrong and then he would go and land the plane and so he wrote like a lot of the checklist book for citation. So the guy's like way into this game. Yeah, so I learned from this guy. So what? What I loved about learning from a guy like that is? He said the reason why there's a checklist is because someone died.

Speaker 1: 41:37

Sure Go check the tires go make, go check the lines of the plane, go check props, go check this. The reason why you need to check that is because at some point someone died and it's now a new standard. Something's happened, it's for tech people. So it's like you know, I like to. It's like you know, I like to. I tell people I'm like I wish I could just fly by the seat of my pants and I didn't have to create all these standards. And that means you wouldn't, you'd like me more if I didn't have standards.

Speaker 1: 42:01

But there's a reason why those standards exist. It's for safety, it's for business, there's compliance. So just look at it that way. That means like when you push back, someone died because you're pushing back, you know which means you. You could have been, you could die too like there's a reason why things exist so sure. And that's where I think a lot of people, they just want they're, they have a hard time. Um, I say I say this respectfully if people have a hard time, thinking outside the box of not being cheap, some people just want that path of least resistance and they're not willing to grow and they don't care, they just you know, and they're working on their paycheck rather than working on the job.

Speaker 2: 42:34

Yeah, Focused dialed in Dude.

Speaker 1: 42:35

Yeah, they're just chasing that paycheck man and when you're in a I would personally think, in an industry like yours, when it's so dangerous, you need to, you need to be focused, sure, you know, and.

Speaker 2: 42:45

Yeah, you have to be yeah.

Speaker 1: 42:58

The paycheck will come, deliverance to get to stay alive and go. Officers go. They put their money, you know, put their life at risk every single day and they go home. So when they're at work, you got to be focused, make sure you're watching surroundings, kind of thing. So, yeah, I, I think a lot of people. Just that's why I wanted to bring you on here, because I think a lot of people don't understand, uh, when you look at you know, these trades, how much goes into this and really how smart you have to be now these, a lot of this stuff. I mean it's, it's not you got an engineering mind. I mean you can't do what you're doing, especially with that building, you know, without having kind of an engineering mind. It takes a lot of knowledge, a lot of time, a lot of experience and there's no substitute for experience you know no.

Speaker 1: 43:26

And you know, before we go too far into another tangent, I want to talk to you about the quality of the building. So obviously you've done tons of this stuff. What do you think? Do you think this is one of the best buildings like in the city, or what?

Speaker 2: 43:40

I mean it is, it is top notch. Yeah, and I said from the beginning, when I saw the plans, I told dennis even, I said when I saw the plans, I'm like, dude, I cannot wait to see this. When this thing's done, you know, and uh, as it all came together with some of the different architectural features and the structural side of that thing's gnarly right, it's out of control the structural side of that building is is on another level.

Speaker 2: 44:03

You obviously can see all the structural beams going through that thing, you know, but you know even the architectural side and then starting to see sort of some of the posts of what you're going to do on it and I mean there's going to going to be nothing like it.

Speaker 1: 44:14

There's nothing.

Speaker 2: 44:14

Period.

Speaker 1: 44:15

Well, I had a guy too, so there's going to be nothing like it.

Speaker 1: 44:18

I had a guy in 4th of July called me. He's from Miami and go hey, man, I want to come out and see all the stuff that you have going on. So he comes out for 4th of July and I walk him to. This guy's very smart, does, very well, and he's like hey, I don't do real estate, but like this is one of the coolest buildings in the world. Man, I've never seen anything like, especially what you're doing inside. He's like can you build this same building for me? He's like just tell me what the numbers are going to be so I can go do.

Speaker 2: 44:50

So yeah, a hundred percent, the building is to be crazy, it's going to be crazy.

Speaker 1: 44:54

You said you had a. You said you had a, a turf company. I'm like man, I need to put a golf. I do. I think we're doing like a little three putt, like you know, miniature golfing around the back.

Speaker 2: 45:02

We got you yeah, so we're going to do all that.

Speaker 1: 45:08

I mean, that's Havasu turf pros. Okay, so and then. Yeah, so that you know I was talking to Dennis today. You know, you know where they're pulling all the electrical line in from the street. We just had to redo some of the wall.

Speaker 2: 45:20

Yeah, you saw the big amount of dirt Right out front there. Yeah, out front, yeah.

Speaker 1: 45:23

That whole thing. We're actually we're going to have turf there too and then we're going to have like an outdoor living space. And I went to. I went to we have a catch basin that you haven't designed already. We do, yeah, yeah, so what? We? I have an idea, not an actual full design. Okay, uh, I'll send it to you, yeah, but, um, yeah, we're gonna have like a whole outdoor living space there. Um, I have heaters down to coolers, to you know the whole thing, man.

Speaker 2: 45:44

So there's, and misters, everything, yeah, and then it all set up dude.

Speaker 1: 45:47

And then, yeah, I need that. And then, um, and then obviously you can walk all the way around the building. And then we started thinking about doing like a humididor for a cigar lounge in there. So I sit there with I look at Dennis. I'm like he's like change yours. I'm like, no, we're not. No, there's no change orders, dude, let's not talk about change. He's like well, dude, what do you think we're going to do? I'm like, well, what we're going to do as far as how we're going to occupy it, sure, but we've made some adjustments. So, right above and you already know this more than anybody else would because you framed the thing but right above where the golf simulators are, we obviously got that extra space for the race simulators. And then we're going to put the CYC backdrop where you can do professional photos and all that.

Speaker 2: 46:36

Okay, that's what that was. I saw the post today that.

Speaker 1: 46:38

Joe was doing over there.

Speaker 2: 46:40

That backdrop is more related to pictures and different things. I wasn't sure what it was. I'll show you real quick.

Speaker 1: 46:46

Joe, can you pull a CYC up real quick? I keep talking so he can see it. I call it the shop. You're in the shop. I keep talking so he can see it. So do you know. So if you're in?

Speaker 2: 46:55

I call it the shop. You're in the shop, yeah, and then I know where you guys were looking at, right there on the wall, the sheer wall that we put the head outs in for the AC.

Speaker 1: 47:02

Yes, right there. So right underneath that, it's about 10 feet or so. Yeah, we're going to do a whole entire CYC backdrop there. What is CYC? What does it stand for, bro? What is? What is that? It's like caption something, so it's it's designed for like movies. So you can like you could literally show. It's like almost like a green screen. Look right here. There you go. There, it is right there oh, gotcha, okay.

Speaker 2: 47:30

Okay, all that stuff makes photos, filming video. You need something. You need something framed there, or is that all?

Speaker 1: 47:35

Yeah, that's exactly what we're going to need yeah. That's exactly what we're going to do. We were just talking about it. There's right there, yeah.

Speaker 2: 47:41

Okay.

Speaker 1: 47:42

So we want to be able to do it in a way where we can move it.

Speaker 2: 47:45

So we went and saw Ryan together.

Speaker 1: 47:47

Yeah, and Ryan's just going a little lever and it pushes back up and you put it on wheels. We just want to be able to move it around a little bit. Yeah, so just like that. That looked like. I don't think that's permanent, as far as you know. Bolted to the ground.

Speaker 2: 48:02

What's going under the rear mezzanine?

Speaker 1: 48:05

so that's where. So we're gonna do we just figured out we want it, so I was gonna put like a we work office space there, but we're going to do a full blown enclosed wine like cellar, there with wine Um okay, so you are going to enclose it. Yeah, we are going to enclose it, we're going to do, we're going to have, like wine um lockers there, uh, because? So? First of all, I'm still tied to Europa village and all the wineries.

Speaker 1: 48:25

I'm a wine nerd, I love wine but it's classy and that's the the the clientele that I'm going to bring into this space. So we're going to have all that and then we're going to have like a whole nother lounge just for that, so and it's going to be enclosed. So if you want to let's say you had a really good friend of yours or a family members or something in town you can go in there and you have, you'll have a key fob. So this is a membership private venue completely. But you can go in there, you can grab your wine, you guys can have, you throw the dishes in the sink and then we have. You know, I have a someone who'll come in and clean everything. You know. But, yeah, we're gonna have, we're gonna have a, uh, a whole wine cellar there and then wine lockers, yeah, and all that there. So, because you know I was looking at it, I'm like you know it's not very high, so there's not much I can do what's like nine feet.

Speaker 2: 49:07

Yeah, yeah, it's a nine foot, nine foot plate through there.

Speaker 1: 49:09

Yeah yeah, so it's not much, so I you know what, but it'd be perfect for this.

Speaker 2: 49:12

Ninefield will be fine for that.

Speaker 1: 49:14

Perfect.

Speaker 2: 49:14

Yeah, perfect.

Speaker 1: 49:15

Perfect. And then right above it we're going to do offices and more of that. Wework side there because we know people are going to want to just kind of go and get away and be quiet. If they come into town they can kind of get away.

Speaker 2: 49:25

Are you keeping the office space in there, mostly for internal network?

Speaker 1: 49:30

Pretty much, believe it or not. So you know, like, for example, my architect wants to open up a space out here as well. So you know, and he's, he's a private equity guy and he, you know, he remodeled the Pentagon, he's pretty well known guy.

Speaker 1: 49:41

So he's like hey, man, I, I, I'm, we're pretty much partnering, if you will, we're. We're getting to a point where you know, obviously with the barn caves, he knows that we're trying to. Right now we're working with JP Morgan. They're going to issue us a term sheet, but they're talking up to 300 million, and so I don't want to go too far on a tangent on this podcast, but we're getting. What's happening is we're getting to a point where our network is seeing what we're doing and going hey, we want to help you get there, cause it's helping us. So we want to sublease from you, or we want to have a basic brick and mortar there and we want to open up you know, another division there. So it's getting to a point where our brand is really attracting those quality people.

Speaker 2: 50:18

Yeah.

Speaker 1: 50:19

And then what we're doing is we're going to have what we call a family office network and ultimately a family office. Think of like um and this is what I kind of tell people in passing is a lot of high net worth clients. You know it's, it's the wall street moving to main street. You know it's hard. People don't trust you know Big Pharma anymore. People don't trust Wall Street anymore.

Speaker 1: 50:36

Politics are just making all kinds of messes in regards to investments and public companies. So, even though stocks are doing really well and so forth, a lot of people at this point in their life, they rather control their money and their wealth managers that they're working with, whether it's Charles Schwab or Fidelity or whatever company. They're just not managing their money. Well, right, they're just all they care about as far as those wealth managers is how much money they have under management, assets under management, and they're just getting their fee and they're making their $2 million a year and they're just going to lie to you to keep your money excuse me under management. So what's happening is these, these families, these clients are going. You know I'm going to go back to managing my money.

Speaker 1: 51:11

Just with regular people regular people and I'm going to do it in a way that I know and I'm going to go into real estate. And so when you look at the people out here that are downsizing, they care about their lifestyle. They're focusing on taxes and health. Health and wellness is a big deal, because as you get older and you're probably doing the same I'm spending more money on my health and wellness as I get older, and it's the same thing for anybody else. So that's what's happening out here.

Speaker 1: 51:34

So what we've created is like hey guys, look, we're waving our hand, we were our. Our model is we raise capital, we build real estate, we separate it, we make money, right, we all go out and and, and that's how we, that's what we do. So most boomers have made most of their wealth in real estate. Right, they've had companies, but when they go to sell all their assets, they wrote well, shoot, we actually had a lot more equity in our real estate than we thought. So people are more comfortable with real estate. So, ultimately, what we're saying is like hey, you know, we want to be that real estate division.

Speaker 1: 52:04

We have debt and equity, we're diversified, we're not just in Havasu, but we have places that right. So that's kind of what we're creating a vehicle for these people to see that they can get involved in what we're doing, and we just kind of have our thumb on the poles, yeah Right. So this is a and this is for business owners. These are going to be for business owners, people that are trying to scale their business. They want to network. They know that they need to get in the right room with the right people.

Speaker 1: 52:28

You probably have seen all this. You can go to any of these networking groups across the country, but you really don't know who's inside that room. So, like I've traveled all over the world, you probably have seen some of the stuff. I've been Dubai, singapore and you know and, and and. Those are the family office networks. So the problem with that is is that you can pay money to be a part of that network, but you don't know who's operating that network. And now those people in that room the real deal, or are they all just looking for the same thing? I am? There's no point to get in a room if they're all looking for the same thing I am. I want to be in a room where they're looking for me, you know. So what I'm doing is is I'm getting involved with every person who's becoming a part of that venue, right?

Speaker 1: 53:04

And when we vet them and find out their net worth, what they're trying to accomplish, to be a part of the venue. What do you do for accomplish by being a part of this? And then what we're doing is we're saying, oh cool, these are the people that we have in our network, we want to introduce you and we're hoping that people just start doing more business together and they grow their. They grow their businesses together. So really it's a it's a massive network of people that are all trying to grow their businesses. And they're the real deal because we're vetting them and we're ultimately doing so we're trying to add value.

Speaker 1: 53:33

So like for you, do you know how many builders come across my desk guys out here all the time going cause? Or they come to me for capital Right and they're like, hey, man, I need an electrician, or hey, I need someone who does framing. I'm like I got you. Like it's just that's what most people come to me for is those resources. So if I can provide resources to my network for them to scale and grow their business I, my network, for them to scale and grow their business, I just I become everyone's favorite person and then my business just grows by organically. So it's like if I can add value to these people, I know that we're going to do well as a firm and that's really what this, this brand, is and that that headquarters is so and I like the personal touch on it.

Speaker 2: 54:07

You know, like the, the have the control of that network. Yeah, for sure you control of that network. Yeah, for sure you know. Yeah, so where, when you get into that corporate world, it just gets crazy and, like you said, you don't know who you're dealing. You know, and so it makes a lot more sense to me with what you're doing, with the building and sort of what the family, family office society is. Now. That explanation, and it's the lifestyle, it's yeah it's a lifestyle.

Speaker 1: 54:31

You got golf simulators and they can get away. When it's hot, you can get away from the riffraff. You have your wife or maybe your kids. You don't really want to go party and get drunk. You can go out over there and be classy. But most of my groups are not. I did all that already. So did all my network. We all did all that. If you've come to Havasu, that's what you used to do back in the day, you know.

Speaker 1: 54:51

I even think the girls gone wild tv show was like filmed out here you know, I think it started out here, you know, but mtv cribs right, totally, and so I think now people are just at a point where, like if they had more um venues to go to with that type of polish, and that's what is missing out here we have it, I love it. Yeah, and it's exclusive, yeah and when you go in there you're amongst friends and everyone. You spent money to get in his room, and so people will respect the space too.

Speaker 2: 55:18

Right, so it's awesome.

Speaker 1: 55:19

It's like you are who you hang out with, Right I'm. I'm building a network of people that are all doing the same thing. I am. That's really it in a nutshell.

Speaker 2: 55:31

My favorite saying is if you hang out at the barbershop long enough.

Speaker 1: 55:33

You're going to get a haircut. That's right. I went to the barber shop.

Speaker 2: 55:35

I look good today. I'm going to get a haircut today. Mine was two days ago, mine was two days ago. I love it, you know so.

Speaker 1: 55:39

Well, Brad, is there anything else you want people to know about you? And if so, please share it. And if not, then how can people get ahold of you?

Speaker 2: 55:46

So you can reach out to me directly.

Speaker 1: 55:50

Whether it's website, phone number.

Speaker 2: 55:53

Yeah, website wwwdevetdevelopmentcom.

Speaker 1: 55:56

How do you spell DeVet?

Speaker 2: 55:59

D-E-V, as in Victor E-T-T.

Speaker 1: 56:01

Perfect so it's wwwdevetdevelopmentcom.

Speaker 2: 56:05

Perfect, there's a link on there you can reach out that way. You can call me, text me directly.

Speaker 1: 56:11

What's your phone number?

Speaker 2: 56:12

928-566-7010.

Speaker 1: 56:17

Perfect man.

Speaker 2: 56:17

Well thank you very much for coming buddy.

Speaker 1: 56:19

I want everybody to know who you are, because I've really built a personal friendship with you and you said, hey, we'll perform and we'll deliver. And you did you know, and I want you to know, I really appreciate it. So the thing I could do to give back to you was not only pay my bills but to tell everybody in the world about you.

Speaker 2: 56:34

Thank, you so much.

Speaker 1: 56:35

And you're slaying it. You're doing all the apartments out here. I mean, you're basically the biggest framing contractor here.

Speaker 2: 56:40

I'm happy we aligned and I'm excited for the future. I really am.

Speaker 1: 56:44

Cool man. Well, thanks for coming, buddy, I really appreciate it. On to the next guys. Thanks for listening.