Speaker 1: 0:20

Hey everybody, welcome to Paradigm Shift. We have Eric and Lori here from the Gedalia Group, which is my exclusive brokers that list and sell all my projects, and, for those of you that have been following us, you probably know he's one of my best friends too, even though Joe's over here to the right. So these are the three musketeers among us, but all right. So what I want to talk about, I think more importantly, would be do you want to start with the first one, in regards to the commissions and real estate, or would you want to talk about the Desert Storm first?

Speaker 2: 0:48

This is your show man. I'm just happy to be here. I love you. Let's talk. I love you more. So, ryan, you and I have talked a lot about. You know, obviously, the power of investing in real estate and one of the reasons I decided to invest with you so much in Paradigm is because, number one, I believe in the product, but, number two, I believe that real estate investing can be a vessel towards you know, securing your future and, you know, being in real estate. It's not like we get retirement plans for a one K plans. You kind of have to create your own long term wealth. So I think that's what's so powerful about investing in real estate, but more so investing in a specific sector of real estate and when you can, you know, be with Paradigm, a company that's so strong and now with such a proven track record. I think it's a win-win and that's why we have Lori here today. She's also kind of replicated some of those investments. And just kind of curious, lori, what made you decide to invest in Paradigm?

Speaker 3: 1:52

Well, early on in my career in real estate here in Lake Havasu, I did identify the need for storage here. We're a town that loves toys. Clients don't have enough space, especially when you're working with them on the residential side. There's never enough garage for these people. So it became a big part of my business from the very beginning, initially helping clients to rent and buy a single unit.

Speaker 3: 2:12

Eventually, as I was helping investors build their portfolios, I could see that this was a great place for my 1031k investors to drop some money. It's just a foolproof, easy to manage, excellent investment. They call it mailbox money. Bring them in, get them a group of six garages in a row. They rent so easily. The demand is tremendous. They don't call you because the garbage disposal broke. I mean they move in. You don't hear from them.

Speaker 3: 2:41

For years it's an amazing piece of your rental portfolio. Here I've literally sold garages to family members, to investors, to really cherished clients, because I do really believe in the product. They escalate in value, so if you do want to sell them later, you're always going to have made some money, but they're always a really good long-term piece of the portfolio as well. And so, after having those successes with storage. I had the opportunity with Ryan here to actually invest in the project overall, and my confidence in him as an individual with the company really inspired me to say you know, you're working hard to earn those real estate commissions. You need to put some of that money to work for yourself, and so what a better place to do than to invest in paradigm storage and then actually bring buyers to the project to help recoup my investments.

Speaker 3: 3:39

So, it's just all been a great opportunity and a win-win for everyone.

Speaker 2: 3:44

Yeah, I think one part you mentioned there about the 1031 exchange. I actually had a buyer that came from Indiana who acquired seven units on his exchange and between Ryan, going above and beyond, he actually helped us help that owner rent all seven units. I think we rented all seven in less than 30 days.

Speaker 1: 4:02

Yeah, yeah, I mean, I get inquiries all the time, you know, from people, friends hey, I need to rent a unit. They'll call me on the weekends right after they're done. You know, playing all weekend with the boat man, I have nowhere to put my boat. Why didn't you plan this before? You know, people are so excited to buy their toys. Yeah, I think in some cases they forget that they need a place to store it. You know, so I'm getting those calls all the time. So, from and I think due to the location, that's helped a lot For sure.

Speaker 1: 4:31

You know. So, knowing that you got Walmart here, you got all your retail. You grab all your stuff. You know if you fly in or you're coming, a lot of people come in from the 40, right. So come in, stop grab your stuff and you're in town and 15 minutes you're dropping your boat.

Speaker 2: 4:44

Definitely.

Speaker 3: 4:45

Another big benefit has really been and it was great to partner with you early on as you were coming up and conceptualizing this project is there are some real different features here from other products that are available in town, and this was a challenge. People really want climate-controlled storage and insulated storage, and that opportunity really doesn't exist elsewhere in Havasu. So it's an easy thing to bring people to this choice because it really is different from what else is available, and this is what was missing and what the sector really wanted.

Speaker 1: 5:21

You know I was isolating a couple of big couple of big important components for myself was, you know I looked at some of my toys as assets. You know, I think a lot of people they look at boats. You know they stand boat stands for break out another thousand. I'm going to go spend a bunch of money. But it's really become, especially with the pandemic, it became a way of lives, you know, because families were stuck in homes and drove families together. They came out, they enjoyed themselves and they realized, like this is kind of the way I want to live the rest of my life, you know, spend time with family and be a little more recreational driven, right. But what I realized is the problems that I was having with my boats is having a good storage in. It was several different things. One was power, another one was just ease. Three, the width of the driveway. Try to park it on your own, even though you're married or you have a spouse.

Speaker 3: 6:08

They say they're going to help you spot you. That never works. We don't like to.

Speaker 1: 6:11

I'm just going to go a little wider, yeah, we don't like to, I'm just going to go a little wider on the driveway so whoever's back to that thing and can do it on his own, him or her, and then it cleaner and dusty a lot of your stuff gets. So if you don't cover your boat, within a couple of weeks it's dirty again. So you wash it when you get out of the water and you got to wash it again before you put it in the water. So your cost to maintain your boat was going up. So I'm looking at it going.

Speaker 1: 6:32

You know what, if I make sure we seal it right, then it came down to um, the heat and not having insulated units all the way around. I mean, it was just destroying all kinds of different components in your boat, one being one of my center consoles, one of my boats. It was $6,000 for new batteries and I had. When I was storing it and I'm not going to drop the names where I was storing it before they didn't have air conditioned units, so I ended up going through two sets of batteries in one year because it was so hot in there. So imagine spending $12,000 just to maintain and then on top of you come out here, you're going to fire your boat, you're dropping it down in the water and it doesn't fire.

Speaker 1: 7:08

And now you've got to take the boat out, tell your family, sorry, we can't get on the water today. You know people that people don't want to deal with that. They spend enough money on their toys. They just want them to work. So that was one thing that I wanted to implement was air conditioned, temperature controlled units, but insulate it so you don't have to run these things all day long and your electric bill go up. And I looked at it from a cost perspective going. I think we can make this work if we save money here but invest into the environment what they're looking for here. And I think we I think we rolled the dice and played our card oh yeah, absolutely I.

Speaker 2: 7:41

I mean we get that feedback all the time that you know. Know, number one, the aesthetics, I think, are far superior, but you know the guts, the climate control, the insulation. People really appreciate that as the toys out here continue to evolve and some other feedback, some feedback that I get to Lori from you know, especially on the investor side, one reason they love investing specifically in Lake Havasu, coupled with Paradigm Storage, is the fact that our lake is a federally regulated waterway, which means that our water supplies Phoenix and LA, two of the biggest metropolitan cities in the country, they like that security of water. So with that, I think the confidence behind the investment is very strong. With Paradigm, just because you know our lake situation you see what's happening in Mead and Powell and the volatility there People really see Lake Havasu as secure in regards to the water.

Speaker 1: 8:36

I'm getting those questions all the time, as you can imagine, especially investors that don't know the area or haven't been coming out here their whole lives. You know they're looking at it going hey, we love the asset class of storage, but and we see the brand, we see you're making it happen, but what about water? You know they're looking at other aspects, which I think is very smart when you're doing your due diligence to get to understand the town and the layout of the culture and what does it really want to do? Is this what people want?

Speaker 1: 8:59

yeah not even from a data side, but more from like boots on the ground, ear to the ground. Do people want that? And so I've had a lot of those questions, um, over the last handful of years and I, in some of the data that was talking about how this is a it's not only federally regulated, but how the water forms and comes down and how they're always going to keep this. What's it? Three feet maybe?

Speaker 1: 9:21

plus or minus yeah, so, but how the water kind of flows, I thought was really impressive how they're like out of all the body of water that comes through on the Colorado River, they will always make sure this is the number one most important piece of the entire Colorado River. Yeah, and I was like that's awesome, it's important, that's very important for many different reasons Definitely, but yeah, I thought that was great.

Speaker 2: 9:42

Lori, you've sold multiple units here at Paradigm. I'm just kind of curious. What was some of the feedback? What drove your buyers here? Or maybe you drove them here for specific reasons?

Speaker 3: 9:58

But what value do you think they saw? Well, I think if you look back a little bit to residential real estate and you look at A, the cost to add storage to your residence is pretty high, yeah. So this becomes a really good alternative to that investment. So I think lack of space at their primary residence or cost of adding the garage makes this a very clear. You know good investment. It's a very clear, you know good investment. I've had a lot of investors do it strictly for reasons, not for storage, but just because it is a great rental property and they know that it's demonstrated that it will grow in value. And back to the air conditioning and another reason my clients really like the units is a man cave lifestyle.

Speaker 1: 10:44

It doesn't bother me that the gentlemen have all built their man caves.

Speaker 3: 10:46

So you know, when it's air conditioned and clean inside and a great environment, I find it's almost a social situation and it's a place to go be where your toys are, work with your toys, talk to other toy-loving people and you're with other boaters, other RV enthusiasts. Everybody kind of gets to know each other and the men have a little place to go away from the house.

Speaker 1: 11:12

Occasionally You'd be surprised how many women still come and enjoy it too.

Speaker 3: 11:15

They do too, and they're buying units.

Speaker 1: 11:17

It's impressive.

Speaker 3: 11:18

But it isn't just a place to drop the toy. It's a place to hang out, it's a place to be with others. The toy, it's a place to hang out, it's a place to be with others, um. So that's why the good look of the complex and the installation of the complex and the climate control makes that aspect, um, something that's possible and it's two different hats.

Speaker 1: 11:37

Right, like for me. It's investment development and then identifying what the end buyer is really wanting. Sure, that's where you guys come in right, because this is all you guys do. Your number one agent group in the state? I know it's here for sure, but is it one or two in the state? They?

Speaker 2: 11:52

were top three in the state.

Speaker 1: 11:53

Yeah, you're up there, so there's no better data than coming from you guys. So what I was listening to from a lot of the investors is hey, I have an IRA, the entry point, to get into to build my rental portfolio. This is great. Airbnb has some negative PR and then a lot of people out here that have had a lot of Airbnbs are getting to a point where they're getting tired of the kind of the ruckus that Airbnbs come with.

Speaker 1: 12:21

So I'm watching how people are 1031, exchanging out of those and investing into some of these, down to all of the I'd say, nightmare landlord issues that happened during the pandemic where people had rentals in California. They were unable to collect rent for many, many months. Thank goodness the appreciation of homes were there and they were able to maintain, but at the end of the day, when you get to a certain age, you're tired of dealing with with the headache and the volatility. So a lot of 1031 exchange coming out of california. Obviously they know the area, so they're rolling over into these, and then again that ease of not having to maintain mailbox money yeah, you're not getting phone calls.

Speaker 1: 12:56

Air conditioning went out. This isn't working. Need this. It's literally a box that generates good cash flow and there's appreciation on the on the horizon as well as far as projections and growth in the area. So people are going. I love that, you know, because I don't have to buy another house, I don't have to go through another mortgage. I'm trying to go to retirement. They don't have as much cash flow so maybe they won't retire or qualify for a mortgage for a step up on their basis, right, therefore, with interest rates being what they are, so this is starting to be looked at as a great alternative asset that's very consistent, low maintenance and a decent, healthy return that you can rely on. You don't have as much turnover like apartments. You know one-year leases, two-year leases, turnover Then you've got to go in and clean it, find a new tenant. You just don't have that much here. It's usually tenants here for a longer period of time.

Speaker 3: 13:39

The way it is. It's commonly known for the length of stay. Four know the length of stay four years, 10 years. I've seen I mean they buy the toy they, they rent the garage. You don't hear from them for the next 10 years and they hope that you don't make them leave.

Speaker 1: 13:53

You know they want to stay well for the longest time that the demand here to for rentals there. I mean, it was a laundry list of people looking, yeah, for units that just didn't have enough on the market. So that's that demand speaks for itself. There too, especially when I'm that guy, you know, I try to use my experience to build something. I know what people want. I remember I did the same thing. I bought a boat and didn't have a place to store it. So my wife and I are scrambling all weekend to try to find a place. Oh, we got lucky, but I could not believe. There's a waiting list of 100 people, 40 people, and I'm like how long will this take? They're like we can't really tell you because our turnover is so low. That was pretty impressive. It caught my attention.

Speaker 2: 14:32

You know one last thing that I kind of I think none of us really expected this. In Lake Havasu, you drive around and you see all these homes with the RV garage, right, and for those of you who haven't been, it's these big garages. Everyone's like where's the house? I can't see it, it's just the garage. Well, by the time you get done putting your RV in the RV garage and you have maybe one big utility vehicle and a regular car, you're out of space. And for Havasu, what we found is the people that are migrating here, that are retiring here. They want to live that Havasu lifestyle, which consists of more than just the RV. So for someone that has been looking to get maybe that extra boat or that bigger boat that they've wanted, they're out of space. So a lot of people are actually just buying these RV storages, ironically just for their RV, so that they can open up their main house garage, you know, for additional toys.

Speaker 1: 15:29

Oh, I got a good story for you. How many women are buying you know, these units of their IRAs to get their husbands out of their garage?

Speaker 2: 15:37

Oh yeah.

Speaker 1: 15:37

So they can get their garage back, because I have. I've had some, some women call me go, I need to buy a unit so my husband can get all his stuff into there and I can have my garage back Because I'm parking my car out in the heat, kind of thing, you know.

Speaker 2: 15:48

Yeah. So I mean, if you're watching this and you're not alone, I mean it's because you bought a house with an RV garage and you're out of storage is a very normal thing for Havasu, well so how many boats do you have? Me.

Speaker 1: 16:05

Yeah, you're looking at a second.

Speaker 2: 16:06

oh, I was yes, okay, really, you got a golf cart, you got a razor.

Speaker 1: 16:08

A golf cart, a razor, a large truck a car and then and you have, and you have a, and you have a storage with another truck in it safety.

Speaker 2: 16:13

Foot garage is not enough. You just don't have enough, yeah and that's the thing.

Speaker 1: 16:16

And because it's literally year-round activities out here yeah you know, you have people, golf carts.

Speaker 1: 16:20

They just have more and more toys and so and it's getting. I mean the toys are getting more, uh fun too. You know people, golf cards, they just have more and more toys and so, and it's getting. I mean the toys are getting more, uh fun too. You know, people, just they get like really small boats just to cruise around the channel. Then you have your big boats for entertainment and then you got your wakeboard boat, Then you got your jet skis. I just I mean I go into some of the I'm he does off-road Baja trucks. I don't know how he did it, I think he re-engineered it, but he has bodies of his old off-road trucks up on the side of the walls. I mean, people have so many random trucks. And then Tony, one of our favorite buyers in here what a nice guy. But he restores old Harleys and old bikes and World War II bikes and so forth Like really cool stuff.

Speaker 1: 17:04

These guys, and so you nailed it. All of these people come together and they're all like-minded people, they like the same stuff. But I mean it's like a museum of like luxury cars, old cars, sema level big trucks, boats, rvs I mean it's like endless All the toys that anybody could want is like right here within a 14 acre parcel could want it like right here within a 14 acre parcel.

Speaker 2: 17:26

Yeah, you know, all the way down your entry level uh pontoon. So, yeah, you know, I think uh, for anyone who's watching this, you know, if you're looking to uh invest, obviously you know we're prepared to help you there. But even if it's just toy overflow, uh, you're not alone and paradigm storage is here to offer that solution. So if you are looking for a storage unit, look, look to Paradigm. You can always reach us on all of our socials Paradigm Companies, paradigm Storage, ryan Garland or myself, eric Adalia or even Lori Cotero We'd love to help you with all of your storage needs.

Speaker 1: 17:57

All right, so let's talk about Desert Storm.

Speaker 2: 18:01

Okay, crazy. First of all, what is Desert Storm?

Speaker 1: 18:03

Okay.

Speaker 1: 18:04

So Desert I'll tell you my side of it because it's so close to my heart, because I literally I take my kids there every year basically think of like an old town for those of you that don't know, like old town, downtown and any city that you know shuts down and has all these boats and cars and just kind of a street party for for everybody's in the city or likes to come out and enjoy and have their families come, and just kind of a street party for for everybody's in the city or likes to come out and enjoy and have their families come out and just kind of enjoy off-road cars and every boat that you could think of, on tilt trailers and multimillion dollar center consoles, and you know they have all kinds of other things there.

Speaker 1: 18:36

People are selling um, you know their services, whether it's detailing or what have you. But I love going because I not only do I see so many people that I know, but I love watching all of these people that I've known for 30 years growing their businesses and then they have kids, you know and seeing how well this area is doing. But what was it?

Speaker 2: 18:53

250 000 people last year I was just going to say think of a two mile block with standing room only. Yeah, um, and that's desert storm, for people come from all over the world to see this amazing event, so I'm stoked for it.

Speaker 1: 19:07

Yeah, and so it's basically the same weekend as Desert Storm. Desert Storm is known nationally. So this is, you know, because this is one of the lakes that you don't have a speed limit on, so you have every boat, I mean turbine boats. You got all the biggest, fastest boats in the world coming out here and ultimately seeing who's going to win and have the rights for that year until the next year, and someone comes and beats them. You know, it's just all about speed. At this point it's great because you literally have people come out that have known. Lake abasu is this kind of goldmine of boating and outdoor recreational, so you have every aspect of that there, you know. And so what we plan on doing is we're going to rent I would say rent, but we're going to get 125 foot slot down keep in mind the tip, like the average space is 10 by 10 yeah, so we're doing 125 feet, wow.

Speaker 1: 19:55

So what we're going to do is we're so which which you know? All of our projects, but I'm going to try to start from one. So golf simulator. So the same thing with family office society starting there. So family office society for those of you that don't know, that's our new headquarters and advisors you know doctors, attorneys, you know business owners it's basically a big network of people that come together. It's called the family family office network. We decided to move our headquarters here and named that building family office society because we're going to open it up to allow people to come in and network and build their businesses and relationships out here, since this is like a second home. Everybody comes out here because this is where they really want to be in their heart. They love it here. They get away from the daily grind. They come out here and enjoy their lives. But how great would it be if you can come out and enjoy your life and grow your business.

Speaker 2: 20:59

That would be everybody's dream concept right.

Speaker 1: 21:02

So I'm like let's build something where everybody would like when it's really really hot out here. You're not golfing, I know you're not. Well, maybe you are.

Speaker 2: 21:08

You're kind of crazy. I don't know.

Speaker 1: 21:09

No matter what time anymore, 120 degrees, I can't do it, yeah, that's why you got a year around town, though. So, but separate to, you know your nationality, but it's okay, but anyway so. But so the golf simulators we're gonna have four golf simulators in there. We're going to have four podium one race simulators, which are like the, the, the go-to see Joe, joe Rogan. All these guys are racing at six 30 on Monday nights. They do race nights and all these people from around the world jump in these things and they race each other.

Speaker 1: 21:39

So it's like it's like a, it's like a grown man's, like video game is what it is. Flight simulators, all the cool stuff, but when it's really hot and you don't want to go out on the water or you can't golf, at least you can come practice your golf swing. But you're networking amongst friends too, and then you want to race, and then you have offices so people can come in and work if they want to. Meetings, what have you? You've got your own conference room 10 different offices. Your own conference room, 10 different offices, yeah, and then you can rent it out if you want to have little corporate events or Christmas parties or what have you, and so we're going to open that up to. It's very exclusive, but we're going to have that.

Speaker 1: 22:12

So, anyways, we're going to have a golf simulator, and have you ever seen those guys where they have, like they're in fifth wheels, where they have a golf simulator in a fifth wheel and they come and travel to anywhere? Okay, so we have one of those guys coming. We're going to have this particular Podium One race simulator there. We have 4D renderings of the gym. So we're moving over to the barn caves. This is all going to be on the street.

Speaker 3: 22:32

This is all the street.

Speaker 1: 22:33

And you guys are going to be on it. You guys have to be there, you can't miss this one. Eric's totally there, oh God. So, moving over to barn caves, we're going to have the 4D renderings where you can actually take off the roof of the project and take a look inside the interior. We're trying to match exactly what our renderings look like, because that's ultimately what the finish work will look like. So we're going to have a 4D rendering of a barn cave, because everybody wants to see these things, and a 4D rendering of the gym. It was all the equipment kind of where, the pool and all that fun stuff.

Speaker 2: 23:06

Have you seen the photos of this pool at barn caves? It's dubaian inspired phenomenal.

Speaker 3: 23:10

I already have clients like lining up asking him when is the gym going to be open? How do I join? I know you're doing business with this guy like tell me more, when's it coming? They love it.

Speaker 1: 23:20

I mean, the demand is already so let me tell you the bad story on that one. I I think you'll appreciate. So, kara and I, I was traveling a lot and so Kara tries to come with me, because that's like our date nights, because I was traveling so much we really didn't chance to spend time together. So I'd say, hey, honey, I'm going to go here, you're coming with me this time, right. So we went to Dubai and I did business there from a family office networking, uh night out that we had. And the guy goes hey, if you go, drop my name, here's my card and they'll set you up. And I said, okay, these, have you ever heard of this place? It's called club drip beach. Club drift beach club said no, so it's right on the water. I mean it's beautiful. And he said it's the number one pool in the world, right. And he and he's got the great salesman out there and I'm like, okay, okay, I'll tell you if it's the number one pool in the world, right. So Karen and I are like, let's go.

Speaker 1: 24:10

So the next day we get there and it was, I mean, beautiful, there's food. They have a restaurant on there. Now we don't have that, but it was so low maintenance. I watched what they. That's what I do. I look at everything right, and I'm like, man, I can do this no problem at my own pool. You know, my own private pool. This is awesome.

Speaker 1: 24:35

So as I, as we decided to go on the design of the gym here at the Barn Caves, I'm like, why don't we just do that, design that same mimic pool or mimic that same pool here? Because it really is just a square pool. It just has a couple little car bounds, has some cool designs and floor and it's really simple. So it's not very expensive. And I'm like, but what great PR. So now you're like a Dubai experience pool right here, you know, and I'm really going to mimic it so people can really feel what it's like to be there. Now we don't have high rises and cranes or anywhere around us, but other than that, it's a pretty cool pool, you know. So we're bringing that. I think that got a lot of positive activity and energy. You know a lot of people respond to that going. I can't wait to see that.

Speaker 1: 25:15

And then what we did is we separated the gym from the residential because to manage the gym and to if we didn't open it up to the public and the pool would have been so expensive from an HOA side. So we separated that whole parcel from the residential just for income and asset protection. And then our residents get access to that gym and the pool, but it's not on their HOAs, right. So the income from the revenue from just whoever wants to become part of the gym in the community will cover the maintenance of the gym. So therefore why? Hoas are low for the residents. So it's really smart in my opinion. You know, even though I do okay, I still don't like expensive HOAs.

Speaker 3: 25:57

No one does, nobody does yeah.

Speaker 1: 25:59

So you got to try to focus on that. That was one of the key features that we implemented. But I really got that idea was from Lifetime Fitness by trade. Lifetime Fitness actually builds multifamily. So long story and I won't go into it, but that's. I kind of watched how they did it and I was like that'd be smart, so what was so? Going back to the street party. So we're going to have the whole rent, the whole layout of the pool, the gym inside the gym Wow, obviously a barn cave. That's which is key. A lot of people want to see those things. Paradigm storage Obviously, we can continue to build awareness for paradigm storage.

Speaker 2: 26:34

On sales and then we have Mike Reveley. If you're watching this, can you stop sending me emails with Barn Cave buyers? I mean, it's becoming a daily thing, bro.

Speaker 1: 26:45

I don't even know how much we have in our CRM now, the amount of people that are coming through our system that want these things. I'm like, don't't even send that over to because, first of all, we're not far enough along. But you don't send them over to eric and the team yet because we just we're not far enough to sell it. Yeah, but just we'll just build them up. But yeah, we have, I'd say, I would say we're north of 400 people that want this, these units, you know, separate to the investors that have invested or locking up a unit. That's totally, totally different.

Speaker 2: 27:11

So 125 feet of frontage on Main Street. During the biggest event by far Desert Storm People will come and they'll get to hang out in the golf simulators, the race simulators. They'll get to see an actual 4D rendering of a barn cave.

Speaker 1: 27:30

And I'm going to make it even better Ready. Here's the cherry on top. Okay, so we're going to have a truck and a really big, flatbed trailer they're like a gooseneck. So a big, long trailer, a 40-foot trailer, and we're going to put all of the equipment that we ordered, which is top-of-the-line equipment for this gym, that there's none of it, because it's of the product that's going to be inside this gym. There'll be a mini gym. There'll be a mini gym.

Speaker 1: 27:58

It's going to be like People jump up and demo what's the Muscle Beach out in Venice Beach? Oh yeah, I've got all of us out there working out.

Speaker 3: 28:08

We'll just get the little thin things Chesties we're hanging out.

Speaker 1: 28:09

We'll go work out, get a. We'll get the little thin things or you know chesties we're hanging out. We'll go work out, get a pump. It's not even funny.

Speaker 2: 28:14

What are your thoughts on Desert Storm? I mean, you've been living in Havasu for so long. What's your interpretation of the event?

Speaker 3: 28:21

Well, I look forward to it every year. I would say it is by far the number one event all year long Draws more people to Main Street on a single day than anything we do 365 days a year, for sure. But when I do think of Desert Storm, I just think of that Thursday night, an amazing night on downtown, and you start at the top of the street and when you look down there's always a killer sunset going. It always turns out to be a beautiful night, it's kind of got that golden glow and you just kind of look down from the top and you can see this enormous crowd of people, a good crowd of people that you kind of want to go in and rub elbows with and hang out with, because they're like-minded people. It's one of the reasons I moved here and I love doing business here is that people are in Havasu because they want to be here. They didn't move here for a job. Specifically, they didn't move here for a transfer. They moved here because they love it here.

Speaker 3: 29:16

It makes it great to work in real estate here, for sure.

Speaker 3: 29:18

You're able to do business of any kind, because we're a destination for people who love to play. They love the outdoors. I'm a big dog lover Tons of dog lovers here Because we're outdoorsy. You know happy-going people. So that night I associate a really good night out. On that night, of course, the boats are amazing and spectacular and it's fun to see them all, but it's more the event for me, even so, than just seeing the boats that night. It's just a great night out and kicking off a really big weekend. I think what you have planned is going to kind of rival the excitement of seeing some of the boats. There's going to be a crowd.

Speaker 1: 29:59

I think it's just because so many people know about the gym and just all, because every you know whether you just like storage or you just like the gym where you just like, it's just we're kind of touching a lot larger community. We have people that want to get involved, but I think ultimately, we're going to kind of showcase everything that's going on. Yeah, I really I'm actually looking forward to the feedback because of the north side and everything happened with the pandemic and how fast it's growing and more people come in this direction. I really am interested to see the feedback from that because I think people are going to really go all right. Finally, we, because everybody actually loves the north side. When you get out here, people love it. Oh yeah, it's like cause it's the whole entire malls here. What's not to love? Now, if you had maybe more restaurants or what have you. So I'm really looking forward to getting some of that feedback.

Speaker 2: 30:42

Oh yeah, north side, lake side, it's. It sounds like a gang, but it would be the best gang. No, but you know what you said earlier about rivaling the boats. I mean, I completely agree, I could see chatter during that night. Hey, let's go down to the Paradigm booth and try out the golf simulator.

Speaker 3: 30:58

Oh yeah.

Speaker 2: 30:59

Ryan always leveling it up.

Speaker 1: 31:01

Yeah, that sounds amazing, and then even the race simulator. So we're thinking about if we open it up, it's $100 a race but you can race and we'll even tell whoever wants to race. Let's say you want to do Willow Springs and a GT3 or an Audi R8 or the new Vette, the new Vette, the C8, whatever you want, yeah, right, and then whoever wants to race, what we'll do is we'll then post whoever beat that last person's time. It's $100 a race. So people can come in and make a race and we can kind of set the tone. I mean, this is what you do and in fact with the Podium Ones you have an app. So, let's say, people became a part of the venue. You guys can all talk through the app on who's racing. So let's say you go in and you want to race me. I'll look at your race times, I'll race the same car with that and I'll beat you and you get notified on an app.

Speaker 2: 31:55

It's so much fun we're going to bring Chuck out and see what kind of chops he's got.

Speaker 3: 31:56

Yes indeed.

Speaker 1: 31:58

When it comes to men and driving, it's like I'm a better driver.

Speaker 3: 32:01

My husband is going to be all over this Absolutely.

Speaker 1: 32:04

The idea is to show the overall culture and the atmosphere of all the things that we're building. I love what you said. I totally agree. It's not just, it's just the people. You know, I wanted to bring up too before I even I thought my father bought an app earlier and I never really thought about it.

Speaker 1: 32:21

When people really want to get away, they're willing to go beyond their means. Like, for example, people go I want to travel and I want to get away. They go out of the country or Hawaii. It's an undertaking, it's work to get away. They go out of the country or Hawaii. It's an undertaking. It's work to get to a place where you can actually decompress. And that's what I kind of realized about Lake Havasu is it is far enough off the grid that when you get here, you put in some work to get here, so you must love it. You have to love it because you have to put in work to get here.

Speaker 1: 32:58

And that's what I really appreciated more about Hvasu over time is that everybody that comes out here is because you know whether they're now. A lot of the conversations is politics. I'm tired of the politics. I want to be around like-minded people right now and that's becoming a bigger conversation piece. You know, down to I just like to be around people that understand boating and you know, and have the same problems I have and I keep buying more toys. You know that type of stuff and that's what I really appreciate about Lake Havasu, you know. And the affordability side too. It's not so expensive and you know you can get anybody can if you just love the place, you can make it work.

Speaker 3: 33:22

I really love your concept. The first one that you talked about, and making this a place, an opportunity, is in business networking. Yes, because that was the dream for me and it is for so many of my friends and clients. I wanted to figure out how am I going to leave Southern California?

Speaker 3: 33:38

Go live where I love to play and still make a living. I still do business with high minded business people who have a lot of in common with me in that way but who just love the chill aspect of Havasu as well. So you know, so many of us have found a way to live here full time, make a living here.

Speaker 2: 33:58

Couldn't imagine living anywhere else.

Speaker 3: 33:59

I know it's wild.

Speaker 1: 34:01

Now I was just talking to Jamie about it last night. I said I love Havasu. There's something very special about this place, you know, and I've come from Southern California, and it's hard to go from that to this. It really is. But once you're here long enough and you know traffic and the whole thing, it's like, oh my gosh, this is so much better.

Speaker 3: 34:19

It wasn't hard for me for like a second yeah yeah. When you're done, you're done. The minute when we lived in California, the minute we would like drive by the Arizona sign and we knew we were getting close. There's just something about your blood pressure would drop and you would start to decompress and you were like so happy to be arriving.

Speaker 3: 34:39

Then we'd be going the other direction and you know, you kind of hit the Cajon Pass and you're heading back in taillights, the smog, and my husband and I would look at each other like, oh, we're so disappointed. You know that the weekend is over, and I would disappointed, you know that the weekend is over. And I would look at him and I finally just said why do we keep going this direction? It's always we're disappointed.

Speaker 1: 34:56

Like let's make it happen, let's just go where we want to be growing up my favorite thing and then when I got my license and I was done coming out here forever, I always left at night because I remember driving on desert center and I had a. I had a top at the time to pull back with the sunroof and you could pull back the sunroof and the stars are unbelievable. It's unbelievable here Even now. We'll sit up at the house that you helped me get which thank you, by the way but I sit there at night, I shut off all the lights, I put my head back in the spa and I can count satellites. You ever seen them Run? And buy, oh satellites. You ever seen them Running by? Yeah, and so me and the kids will sit there. It's just. There's something so special about being out here.

Speaker 2: 35:37

It's fun. You guys are talking about all the amazing majestic parts of Havasu.

Speaker 1: 35:42

I'm thinking traffic over here.

Speaker 2: 35:43

We were driving in LA a couple weeks ago. We were seeing some friends and I just could not handle the traffic. You go to turn your signal on, to change lanes. People speed up. Katie looks at me and she's like there is literally no way you could handle living anywhere else besides. How soon it's.

Speaker 1: 36:02

Unless you're just stuck in that grind and you, just, you, just you know, you don't see that, you don't experience anything else, then that's the way you know, that's all you know. But once you get out and you start experiencing, that's why they say traveling is so much better to do than spend your money on material things. It's the experience, it's the mental health that you get out of it, and it's so true. So out here, I mean, I feel more connected to my company, I'm not so stressed out From all. Out of my marriage, I mean, the things just continue to get better and better. So it's really even the culture, the atmosphere. Then you start thinking about your kids, right?

Speaker 3: 36:36

It's all the same thing and I find that Havasu attracts people with that overall mentality and, like my husband and I would always say the boat was the best investment we ever made, and I mean boats are not really great investments, but for us as a family.

Speaker 3: 36:52

It was the best investment we ever made because it was a lifestyle. It, you know, inspired us to come here, spend family time together. It kept the kids wanting to be with us all the time and their friends wanted to be with us all the time and it was just. You know, it was the best thing that we ever did the recreation and the family time and and travel and experiences, and this was our favorite experience. So it's like okay, time to make it permanent.

Speaker 1: 37:21

We have kids. It makes it a lot easier to do this. Oh yeah, Load up. It's like a couple things. You know, you got shorts and a t-shirt. You're ready to go? Flip flops, you know.

Speaker 2: 37:29

And that doesn't even count all the amazing events I mean. Habasoo is so event heavy. We just came off a weekend where the skies were filled with over 70 hot air balloons hovering over the city in the water, and then here in a couple of weeks, one of the biggest hot rod car shows in the world. Then we transitioned to a massive firework show where all the big vendors come and test their product. It's amazing.

Speaker 1: 37:51

You have car shows, you got boat shows. Formula One boats are here. You've got jet ski events. You've got dirt biking events. I mean literally. It's like a.

Speaker 2: 38:01

But my favorite is Desert Storm, and what you have planned sounds unbelievable.

Speaker 1: 38:05

Yeah, so I think this is going to be great. So what we want to do is Joe's working on it right now, but you know the jersey that I wore in one of my videos.

Speaker 2: 38:12

I'm kind of upset.

Speaker 1: 38:13

We're trying to get everybody including your guys' team a jersey with Paradigm. We'll put the Godali group wherever you want and then you guys get your last name or whatever number you want on your own jersey.

Speaker 2: 38:21

I just don't want to wait until Desert Storm to get that jersey.

Speaker 1: 38:30

Well, we'll put it in order right now.

Speaker 2: 38:32

But yeah, you've got to stop by the Paradigm booth, for sure it doesn't store.

Speaker 1: 38:36

Well, you guys are going to have your booth with ours, so we want you guys to see Well, I'm telling the public I'm going to be at Paradigm, but I'm just saying let's go. Man, sounds amazing, yeah, I think it's going to be cool and then we'll have the people want to haven't seen before. You know, there's some rare, really rare cars that people may have seen on pictures or magazines or the internet.

Speaker 2: 38:59

They've always wanted to see, and I'm starting to see some of these guys out here have these things. Will the aventador make it to desert storm? Oh yeah, oh wow.

Speaker 1: 39:02

Of course it's gonna be big yeah, and then the wide body, cullinan, which I think is like few in the country you know. And then there's a guy who has an old 68 camaro. It's like SEMA level, quality built. I want to have him come.

Speaker 2: 39:14

So my tri-tune probably isn't allowed.

Speaker 1: 39:17

Oh no, we're just going to wash it. We're just going to wash it, We'll be good to go. Fair enough, Outboard 250 on that thing. Man, Get going baby hey. I love it All right, so you ready to switch subjects?

Speaker 2: 39:35

yeah, all right, you present it to her and then I'll fill the gaps, or do you want me to do it? I mean, I think this is your show. Let me hear. Okay, that's who you say, so I.

Speaker 1: 39:39

so I brought this to eric and we were talking about exp and how exp has a rev rev share model, right, and we? He gave me actual numbers, he's telling me what he's making and I see all this stuff and the one big conversation most people talk about when they get farther along in their careers, in real estate sales or even as a loan officer, it doesn't matter. You're only if you let's just say you're, you know single or sole provider. Even you have a husband wife team, the only retirement option you have is real estate investing right and buy real rentals and start building your portfolio and your rental in your future. And most agents are unable to get to a point where they make enough in the commission to have a child to either buy a house and then maybe get their life started but really are unable then to make enough to then go buy a second house and flip properties for it. They do. It take some years in their career before they get there.

Speaker 1: 40:32

And I was working with another group in Orange County that we were teaming up with and this was a while ago and we had a really, really cool idea and he was trying to build a rev share model Instead of eXp as public. This was going to stay private. What he was trying to do was kind of a private equity structured real estate firm where he had all these different businesses that pushed into a holding company. That holding company had rev share model where the agents are under that. So whether you're selling construction management or a flip, and it was all under the umbrella the agents were getting something out of it because it's all going to this one company. I thought it was okay, but I thought it was too many moving pieces to it. So I said, well, why don't you do something a little bit different? And so let's say, you have your, your, your split with your broker, right, whether it's an 80, 20, 60, 40, whatever that number is. You know, you got to take a little bit to make sure you keep the lights on in the office and so forth.

Speaker 1: 41:23

But instead of and this is what this broker and I kind of came up with, and he thought it was a great idea as well Instead of taking that money Now let me back into this this broker did not need his agents. He just it was at a point in his career where he wanted to build a brand and his own production. He did fine on his own production. That's Eric. So that's why I brought it to his attention. I said, hey, your agents, why don't we do this?

Speaker 1: 41:45

Imagine, taking the broker, the commission split that goes to the house, take that split and put it into an investment into real estate. And what I would do is I'd say, hey, how about this? Let's use paradigm storage as an example. If I went to Eric and I said, eric, I know you're going to invest he obviously has, but why don't I give you an equity sliver as well, so that you get a portion of my profit?

Speaker 1: 42:07

Your real estate agents now can start building a retirement plan where you take the profit split that you would be taking, put it into a retirement plan where you take the profit split that you would be taking, put it into a retirement plan and have them make the investment into Paradigm Storage.

Speaker 1: 42:18

And now they can start building, in essence, a little IRA or a retirement plan for themselves. And then he's making up for the loss up front but making the profit from my side for him. But now he can start building the brand for the good dollar group more and more, because now these agents aren't just throwing the money away from the split not saying they aren't, because you get certain amenities right, help and support in the name of the brand but that money does is actually going to their future and that's something that we thought would be a pretty cool idea that is a that is an excellent idea, because I would love to see it if more people on our team and more agents in town were really taking advantage and using part of their income to build a long-term future.

Speaker 3: 43:00

Because I do tell Eric the same thing he said earlier I can't be showing houses when I'm 80. He thinks I'm going to be, but I think I'm probably not.

Speaker 1: 43:08

I knew I shouldn't have said that, because that's why I think it's probably because you guys had a conversation about this.

Speaker 3: 43:13

Don't think I'm doing this when I'm 80.

Speaker 2: 43:15

It was a figure of speech.

Speaker 3: 43:16

But Eric has really inspired me and the learnings that I've had from real estate and I have diversified and I have been funding some specs and investing in a sixplex and a duplex and in paradigm and taking everything I'm learning from the industry and some of the money it's allowed me to earn and putting it back into my future, because we don't have a 401k here or a retirement plan and I've never worked in an industry where I've had a whole of that, a lot of that, available to me. So I've been fortunate that I have had a really good mentor and inspiration and that I've had the financial ability to do it. But I would love to see something, a program where every agent could jump in and they could start it younger I mean my grandson's on our real estate team Yep, he would be all over this. He's all about learning to invest and having something to do and you know, even at his income level at this point, he could participate.

Speaker 1: 44:13

And that's the point, it doesn't matter where you are. You know everybody that split is going to the house no matter what, but to put it aside, that goes into an investment for you and you can. I mean the strategies go are you can open up an IRA, you know it can go through an IRA and you can still do them. That way you don't have to worry about paying taxes until you pull it. Personally, I just roll that money and over and over. You know, from that side down to you know, um, from an educational side, you know how many agents come in going. I'm already thinking about the future. Most agents come in here going like I need to, I need to hunt to eat right now. You know, and if you're, they're already being presented with a group that also does tons of investments. The likelihood of their success and actually building a true future and retirement cashflow for themselves hops up.

Speaker 1: 44:57

Because, let's be honest, how many other real estate groups are really in the investment sector like your group? Not that many, and this is common more here than it is in other states. For sure, I promise you that If you go to Nashville, you go to California. Maybe the broker does some fix and flips, but not to the level you guys are playing. So if you now you have agents that come in here, you have a much more sophisticated broker group that is not. The real estate sales is great and you have. You love the service and it's the connection that you get with with everybody. But you're not only helping people grow, build their future and their investments by helping them acquire and put their families in homes, but you're doing the same thing for yourself. It's an equally yield transaction. You know, and I love that. I think that would be an absolute game changer.

Speaker 2: 45:41

Yeah, I mean putting it in perspective. I think there aren't very many people out there that know about money market accounts. That's true, high interest, you know, yielding accounts. So I actually helped five agents on our team create their first money market account. That they were, you know. They're earning four or 5% interest, some, you know, ranging from an extra hundred to $500 a month, you know, and everyone absorbed it like a sponge. Everyone executed.

Speaker 2: 46:08

So it's nice to be surrounded amongst individuals that are cognizant and find it important to think of ways to start building for their future. Yeah, because the income in our industry is a little, you know, sometimes. You know you get a commission check here, you might get three here, but then you go four weeks and you don't get anything. Just depends on, like, what kind of business you're doing. But this is a vessel that could help secure a future long-term, you know, instead of just you know you get your check and maybe you spend, you know, your mortgage or bills or utilities, all that stuff. You know. This, this kind of, is maybe like a vessel to help save more long-term, which I think is huge.

Speaker 1: 46:48

Well, let's, let's touch on just kind of the nature of real estate. Right, let's actually go into the weeds we talked about today. Yeah, you know the average real estate agent. Right, let's say it's their sole income source. They, they'll have a nice little run, they'll catch up, they'll make some money, but then you'll have some down debt months and so forth and it's just this constant roller coaster of anxiety, right.

Speaker 1: 47:09

But what happens is is your you play catch up. So you, a couple good months, you kind of reposition yourself. You're catching up on maybe some bills that need to be paid credit card bills, updating your car, whatever it is. But then you get back up here and now your income, now your nut is here, right, and then you have a good run. At the end it just dips and falls. So you're constantly playing catch up. So I know that because I was there. It's a very stressful way, especially to now you put on marriage and the kids and now you're the sole provider. What have you? It's very stressful, so you have to start learning how to plan for those kind of the american way is you?

Speaker 3: 47:46

really get to know people and their finances. How america's living?

Speaker 1: 47:50

yeah, it really is yeah, well, and you know, from doing mortgages I'm literally seeing I mean I know everything about these people for the most part, you know all the time. So I really got an understanding of kind of the culture of making money, especially if you're a business owner and that's the majority of agents. They may be able to build a little bit of a nest egg, but it can be gone like that. It gets sick and as you get older you start realizing this money just keeps going, right. So I looked at it going you know that's probably 90% of these agents.

Speaker 1: 48:19

I think if we, if we were to figure out a way to help them, uh, identify you know better investments, better places to spend their time, no, you are who you hang out with. Be a better part of a group that can actually elevate. You doesn't need you. They're wanting to give to you. They're not taking from you and once you're elevated to that people are going to look at you and go this guy really, or this team really, is helping everybody grow and you guys already have your own investments and doing your things and now it becomes a completely different wealth for your in your heart. You're helping so many people, yeah, and that's why I thought you to implement stuff like that for agents. I think would be a win-win across totally, and I think it creates stimulation.

Speaker 2: 49:03

It makes you feel like you're growing as an individual, you're creating, you know, uh, you know wealth for your future. There's nothing worse than turning 65 and it's like okay, what do I do for income now? Like where's my retirement? Yep, you know so.

Speaker 1: 49:17

Yeah. So, like, even if you put like, let's just say, $5,000 away this month, maybe in a couple of transactions that you had over time, you know you got a hundred thousand that went out. That hundred thousand is going to keep growing because you're every. Every time you're closing a deal, it's's, you just keep adding to it, yeah, and you're generating interest on that money, it's plus side, and then over time you start looking to go well, man, I've invested a lot of principal and I've had some turnover, I've had some returns.

Speaker 2: 49:39

Gosh, I'm in five, six years, seven years time you have a half a million bucks that's what I always recommend, like even when I was put, you know, pushing you to start doing some investments. Like everyone can start small, you don't there's a misconception out there that you do your investment and you only want to invest a big amount so you can make a big amount. I like starting small, building that confidence, and then you can go bigger from there. And now look at some of the investments we're doing.

Speaker 1: 50:05

Well, that's what we so that was really so. Let's be honest, when I expanded the company on the crowdfunding side and started developing our own projects, my network wasn't a bunch of high net worth clients. I had a handful of them, obviously, but once they put their money out, now what? So you need to continue to grow my business. So I had to come up with ways to be able to continue to solicit, to raise capital. So we went down the Regulation, a road where 90% of operators like me will go and open up a fund that's only for accredited investors. You have to be wealthy to invest. So you nailed it With the way we're structured, it doesn't matter, you don't have to be wealthy. There's just a minimum $1,000, $2,500. We did that on purpose, because I knew that the majority of my network and how I was raised I had a single family in law enforcement, I had a single father, so I didn't go without. But we didn't have a lot, you know, and he definitely wasn't accredited. So you know he had to figure out ways to grow his wealth.

Speaker 1: 50:57

When you see all the little investments over time now he got to where he is today because he just started a long time ago, driving the same car for 25 years to work and not buying new cars, like just those types of commitments, which I believe was a good investment for him. He didn't burn his money. He started putting his money in his 401k and you know, he's putting more money in that. So he started making those little changes a long, long time ago. But now I look at him and go, man, you're looking like a little king, you're doing your thing, you know, and that's the, that's the. That's the point. Everybody sees that's where they want to be, but they're fearful that they have to have big numbers to start playing with, and that's you're right. They don't so that. So those small investments are totally right.

Speaker 2: 51:34

But it's one one uh tip that I love to give out. Like, hey, you know, if you're going to make your first investment, is it twenty five hundred dollars or five thousand? Like, be realistic about the return. Like it's not, hey, I'm going to invest five, but I've got to make five. Well, to put that in perspective too, that's a hundred percent return. That's a little crazy. And so be realistic about what you know. If you're investing a small amount, your return's probably not going to be that much, but that's okay. That's how you start, that's how you build confidence. But one that's one frustration that I have is I just, you know it's a small investment and they expect returns to be huge. You have to build up your nest deck so you can invest larger to gain a larger.

Speaker 1: 52:14

Well, it's just, it's the same concept as this. I mean, you called me and you made one investment, and you called me and go. I want to put some more in. That's so common. Not 75% of our investors reinvest, so what? Or or continue to allocate into multiple projects and diversify for risk and so forth. But when you look at, when you look at that, that's what's going to happen. You make an investment, you see some growth, Cool. You don't have a lot of stress. It feels more consistent Timing with the economy and just overall it feels right. You're just going to go. You know what? I have a little bit more, I'm going to contribute a little bit more, and when you get into that rhythm of trying to live lean and then you're continuing to contribute to your future, you're going to be very well positioned faster than you thought it's great for realtors, but I think, even beyond that, the point of all this is what are you doing?

Speaker 2: 53:00

You're diversifying and whether you're a nurse, or whether you're retired, whether you're on a trust fund, whatever it is, if you have a savings that you've worked so hard to build, now make an investment to the point where that money works for you and creates an additional stream. That's the key.

Speaker 3: 53:18

That's exactly the key I really love what you said about your dad and something that I really admire about my father as well and I think the generation did have this right. They really did live under their means. I mean, the american way right now is like you know to spend so much and have so much, but they really knew how to live within and under their means so that they were putting that little bit away so that they could get started. And I know Eric kind of inspires the team and others around him when he speaks to do the same, like don't live so large that you're not putting anything away, Because if you scale that back you will get a little bit. You can start small and go from there. But you know, if you've bought a car that you really can't afford and you're living in a house you have no business living in, you're never going to get there. You're never going to get there.

Speaker 1: 54:07

You know I was thinking there's a little data that I grabbed a long time ago. Now here it's a little bit different. That I grabbed a long time ago. Now here it's a little bit different. You have more retirement here.

Speaker 1: 54:13

But let's just kind of think about it with your guys' level of experience. How many people do you know that are going for financing and they're max financing to get the biggest house? Their debt to income ratio is maxed compared to? Like hey, you know what, I just need 100,000 against them. I need the write-off. I have 900, thousand over now you guys got. You guys have that because this is more of the retirement community people. That's what people want. They want to lower their overhead, but ultimately that's not the case. I'd say 95 percent of maxing out to their debt to income ratio to get the best or biggest or nicest house they can.

Speaker 1: 54:45

They're not looking at things differently. It's where, if you look at other cultures, oh yeah, it's constant, but as a loan officer, it's coming across you guys all day, every day, and then you start looking at you when you start traveling and you start seeing other cultures and how they live. They still own all this stuff, cash. You know Chinese, for example, they don't really like to finance you go to. If you look at the Muslim culture, they don't do interest, you know. I mean, the list goes on and all the different ways of living life but most people operate.

Speaker 1: 55:16

They're going to go. They're going to go do that. They're going to match themselves out yeah, but you're going to get to a point in life where you're tired of matching yourself out. Imagine if you okay, look, we got you. But if you just slow down a little bit and throw a little bit away, you can have that cash. Now, imagine you're going to have two of them now, you know, kind of thing. And that's where I think people are starting to get it. There's a lot of data supporting how millennials and Gen Z are actually investing earlier in stage of life than the baby boomers did. I think the boomers. It's just a different world. Yeah, I think it did come out. You know whole baby boomer concept. You come from war, drop your bag, have six kids, kind of thing. Right, that's the way it was.

Speaker 1: 55:55

It was that white picket fence and six kids.

Speaker 2: 55:57

Man you right, that's the way it was. It was, that's it's wife picket fence and six kids.

Speaker 1: 55:59

Man, you know it's really four boys and two girls. It's four boys, two girls, and you know it was that. And then both sides of my family had that four boys and two girls. So it was pretty funny, uh. But but you know so that I think, also coming from when you looked at the economy at that time. They were w2 employees. They just needed the job. They want to put food on the table and take care of the family. Now it's lifestyle. People are chasing the cars, like I do. People are doing all that type of stuff, and so the world's changed so much. But people are going hey look, they're getting smarter. They're like I can buy that car with the cash flow that I invested over here. That's happening now. So that shift between I can actually have more because they're learning the investment structure, I can have all the things I want if I start investing earlier on, or I make this investment and that pays for the cash flow for this, like it's actually happening. We're seeing it.

Speaker 2: 56:46

That's why crypto, crypto is perfect, perfect example if you do it right, your investments can create a life for you where you have zero expenses. And I would say, like, if you're looking to make your first investment I'm not saying, do something because your friend's doing it look at the type of people that have invested in your project my mom, my clients, you know your network, like. Look at those people that have invest, that have invested and, um, you know it's, it's probably something you want to follow suit. Look at the quality of investors that are going into it. If you're weighing a decision like holy crap, you know, few people that kind of know what they're doing and talking about are in it. This is probably a smart thing to do.

Speaker 1: 57:27

Oh yeah, I mean, that's it.

Speaker 2: 57:28

There's scams out there, there's a lot of crap out there, you know. I've heard stories where someone got a text and they invested $5,000 in a crypto scam. Oh, yeah, yeah, I get that all the time.

Speaker 1: 57:40

Tiffany, the girl that runs it. She's our relationships manager. She just got burned for $100,000 through it. It was like I forgot what it was, but it was something like that, and I mean her and her husband. Here's what the problem was. I don't mean to air their stuff, but it's very common. This investment company says hey, come over here and get a zero percent interest for one year line of credit, get this hundred thousand, invest that hundred thousand and you can make fifty percent return, whatever it is. And then that company takes their money and dries out and they're still stuck with paying that hundred thousand line of credit and interest comes due in a year. Like that it's. That was very common. That was a. I don't even know how that's legal if you're looking to invest.

Speaker 2: 58:20

I mean I just I couldn't think of a better brand than paradigm with the proven track record quality, brand, amazing marketing. Over 50 sold out on the inaugural project here. Like have us above original projections.

Speaker 1: 58:34

Remember we were thinking 145 a foot. We're at 175 plus a foot yes, yes, I'm the margins are nice, they're pretty yeah let's make it up for this. Dennis, our gc slow, but I'm hoping he watches this.

Speaker 3: 58:47

He's like dude I'm not it's all my fault, but uh, anyways, but yeah great way to see the difference in the margin, but that that tells you.

Speaker 1: 58:54

That tells you, it's the same concept, you know, uh, doing your homework, being being conservative, getting involved in something you know, bringing the top players in the area and put them on the top. It's powerful.

Speaker 3: 59:07

Put them on the board, man.

Speaker 1: 59:09

You've got to ears to ground. That's where the data really is. If you're not bringing in the right people in the right group and the sophistication, you're not going to be successful. But again, that's just a testament to the area's growth and desire and demand. That's why phase one hey, ryan, can we leave it live in these units? No, you can't. Sorry, I won't say I mean no, you cannot stay there on the weekend, you know. But then you have the people that are like, man, if I could just have a little house and a crash pad. They're like like, yeah, that'd be great, right? Well, maybe we can do single family. But I had to go to a certain size of single family living space because the city wasn't going to approve anything that looked like storage at all. So we're like, okay, we're going to go full-blown single family, detached, with more living space than garage space kind of thing. And it's doing good, a lot of energy, but man and it, it's doing good, you know a lot of energy, but man, I just.

Speaker 1: 1:00:00

You know, pine street's a three-story product. Denver is a three-story product that was pitched roofs, with a two-car garage through an alley and a bedroom bathroom downstairs. You went up to the second floor all your living space. Third floor master suite. Same thing we're doing here, just no one's done it, yeah, and we're just making it more of a barn dominium, trendy big garage, which is really the. You've got a barn dominium with an elevator I'm trying to switch up Barn dominium you've got a pitched roof with an elevator, 26-foot vaulted ceiling on the second floor and then you have a huge man cave. That's a drive-thru, like who doesn't want that it's everything you need.

Speaker 1: 1:00:29

Jeez, it's like everything you want.

Speaker 2: 1:00:31

I mean, yeah, so like, if you're looking, figure out a way to you know, you know, secure your retirement, set up a retirement fund.

Speaker 1: 1:00:38

I just can't think of a better brand than paradigm yeah, and that's what I think from a real estate agent side. Their knowledge is huge of what they already know about real estate. So if you had some sort of vehicle for them to invest into their you know, their commit, a portion of their commission type of thing, um then, and they know it, they can cop it themselves, they can do their own homework. They could literally get in the trenches and start doing their analysis on if this is a good investment for them and know what they're getting themselves into. There's nothing better than that.

Speaker 2: 1:01:07

It's cool too. There's a lot of these. There's some one-man shows out there. For developers it's so much easier no, I shouldn't say easier. Developers, it's it's. It's so much easier no, I shouldn't say easier but uh, I feel so much. I feel so confident working for you because, like again, this ties into the investors that are weighing their options, like you know who they want to invest with. You have a marketing team. You have an incredible back office support. You have people that are monitoring. You know all the web pages.

Speaker 1: 1:01:36

I just don't know if it gets better than that as far as, like, anyone that's looking at that eric, just to be honest, I've always wanted to bring somebody else to be more of the face of the company, do more of the the marketing side. It just hasn't worked. I haven't found anybody to be able to pitch the brand properly, so I'm going to be the best person, right, I stayed there. But what I want to make sure that I publicly tell everybody that watches this is that it's the team, it's not just me. I'm the visionary, my whole. By the way, my whole company is run by women. They hold me down and they're smarter than every men are. I promise you the women really are smarter than men, but I'm making good decisions and good investments and the right people. I'm very blessed. But I think what it is, it really is to team. Everyone sees Paradigm and they see me because I'm so heavy on social media, but it really is my team.

Speaker 1: 1:02:25

If you look, if you just dissect it, and you looked at Brianna for an example my controller you know she was overseeing all of the billing and HR for a billion dollar electrical company out of California and then she's had a lot of other jobs, but she was overseeing budgets and payroll and audits and so she this is, this is small All what we have going on, but you've got a lot going on. I'm like, yeah, but my team can handle more, you know. So the infrastructure is there If you look at you. Look at Rev Wall Street guy. Two asset management companies sold them for $600 million, took a company public out of Australia no way, brought them into the US, did a whole manufacturing private equity roll-up, sold it.

Speaker 1: 1:03:03

I mean aviation guy. It's just the sophistication of the people that we have overall is really where it's at, because I can't do it all. And when it comes to compliance, we're growing at a pace. You've got to have compliance efforts, you've got to have the right attorneys. So everything that you see go on is really a testament to the people that are all behind the scenes. Is that just me?

Speaker 2: 1:03:25

We meet this morning at 9 am and Diesel andI fire out three videos A marketing video for e-building, our new sales video, Desert Storm trailers coming up and all that content will release. The execution is there. Mandy is there to fill in all the gaps. You've got Rev sending us Barn Cave buyers every single day. It's a well-oiled machine.

Speaker 1: 1:03:51

You're going to love this even more. Have you met Josh yet? I don't think so. He's great. He's what we call our financial project manager. He's got a vast amount of knowledge. He just got beat by the way, it was $41.9 million in Park City, but he builds high-end homes. He made a lot of commercial. He just worked for a lot of really wealthy families and was their buyer's rep and started building projects, managing their real estate portfolios, anyway. So I brought him on. I'm saying this with love and you, if anybody watches this and you know me, you'll laugh. I'm so good at picking the right people at some, at some places. He's the best Jewish financial manager you'll ever meet when it comes to construction, because he is one of those guys. He's I'm like he's my favorite Jew. He's my favorite Jew besides you. I guess I'm not. He's my favorite Jew. You're here.

Speaker 2: 1:04:38

He's my favorite Jew, besides you, I guess I'm not his favorite.

Speaker 1: 1:04:40

Hey, what's going on there? He says well, hold on. I'd say it's equally beneficial. You give me a lot of money and make me money. He's saving me a lot of money.

Speaker 2: 1:04:47

We'll take it. Saving is good. Another reason to invest in paradox. I got all these Jews around.

Speaker 3: 1:04:53

Let to, though, goes back to something that I think almost everybody's told you know while you're growing up, it's really important who you surround yourself. Oh yeah, and there's really no more truth to it. You tell it to your teenagers, your parents tell it to you, but you're a visionary and you bring leadership, but it is about who you surround yourself with, and I think that that's worked for in his business.

Speaker 3: 1:05:14

It's like you can have the vision and you can provide the leadership, but you can't do everything, and it's all about who do you build around you and who do you surround yourself with. That's going to take you to the next step.

Speaker 1: 1:05:27

And then you know not to go too far into the psychology. You have to have people that are truly bought in. It's not about the money. You've got to make sure they're taken care of and that they're happy and they have an option, they have an ability to see a future for themselves and build a retirement plan for themselves. But it's when everyone is so invested emotionally, has worked so hard. Then it's like I'm going to keep investing that same energy because we have to see it work.

Speaker 1: 1:05:52

Down to it's this we all have this mission. We talked about it, we worked on it, we have. We're so calculated. We all have this mission. We talked about it, we worked on it, we have. We're so calculated. Everyone has their roles, everyone. It's just time management is a big deal, right, and I, it's just. The best feeling is it feels like I have a little military of people that all want the same thing to happen build and sell. And then you say you have different departments. You have my construction department. They are focused on budgeting timelines. I mean, it's like we're implementing practices, software systems, just bettering us or bringing on more people, whatever, and it's just. But everyone's what's happening is the energy is all the same, so you bring somebody else on.

Speaker 1: 1:06:28

They're not going to make it if they don't fit on in this energy ball yeah you know, if they're not sophisticated, they're not self-performers, you know they don't have a lot of experience, but they can lie to us all they want. We'll find out pretty quickly, but they just won't make it. That's what we've seen as we continue to bolt on and those type of people, equally young people, pull together. You have to be like the team, otherwise you're just not going to make it. Yeah, 100%, I tell everybody this. I'll end it with this, and I use this as probably a perfect example.

Speaker 1: 1:06:59

When you look at everything that's gone on politically over the last let's call it a year, I feel like every time you wake up and you watch the news, like they're moving mountains every day, like the amount of stuff that's being done every day on both sides of the aisle, if you will, it's unbelievable. And that's really the idea of saying that's how fast the world's moving and if you're not moving at that speed, you're going to fall behind. So, my team, every day I mean, obviously politics have a direct effect on which direction this company is going to go my entire team are communicating text. So we're you know, we're seeing this stuff. So we have to active, be just as proactive as the way the world's moving. So that goes down to, if we see it now, our trades and our subcontractors need to move at that pace. We need to start pushing them. So it's really pretty cool. So, from an executive level, we're all on the same page going. Okay, we need to push our downline. It's pretty impressive right.

Speaker 1: 1:07:54

The energy that you've seen shift when you start taking on more projects and money doesn't sleep and people want to make their money.

Speaker 2: 1:08:01

Yeah, but you've created such an amazing culture that everyone wants to give 110%. I mean last night, for example, you took your top 10 with you a little appreciation dinner. You have architects there, builder there, diesel, our diesel. You know our marketing boy, I just he's the man. You know, he's my favorite in your company.

Speaker 1: 1:08:23

Amanda. So, amanda, you know, every time I tell everybody when you see Amanda here, that means we're here to work. Amanda is my workhorse. You know six kids, all her oldest kids, coming out of the house now. So she had all this energy. She's like well, I didn't, she't she. You know, I tell the story. I don't know if you ever heard this.

Speaker 1: 1:08:37

I tell the story about amanda. It was our one of our first, first or second conference calls we had with her and so all of a sudden, you know, her camera goes off, something like a zoom, and we thought she thought that the, uh, the microphone was off and all of a sudden she hear boom. So she's in, she's in nashville. She shot a deer from her front porch while she's on a conference call with us and she didn't have it on mute and we all heard it. And we're like what happened? Did someone just get shot? Was that a gunshot? What an amazing woman. And she gets on. She's like I just got him. I just feel so excited, like a little kid got a deer from my front porch and we're like on a conference call. Oh man, my team is so funny man. But amanda, she's our workhorse. She comes in. I tell people hey, we're coming back to have a suit. I have amanda with me.

Speaker 2: 1:09:25

Everyone's like, okay, it's work time you know she's a grinder man and just all those quality marketing videos that have helped the public find out about paradigm storage, purchase storage units. That's all diesel. He puts together some great stuff.

Speaker 1: 1:09:39

Yeah, he just needs to speed up his editing. Sorry, joe.

Speaker 3: 1:09:44

No.

Speaker 1: 1:09:45

Nothing like that. Joe, Let me get a cake. Yeah, let's do another cake smash.

Speaker 2: 1:09:50

No, I'm just grateful for the opportunity to invest. Definitely I wouldn't invest anywhere else.

Speaker 1: 1:09:56

Yeah, thank you Absolutely, you guys. And, by the way, I feel like family from day one. I mean, I called your daughter, your wife, which is pregnant. So congratulations publicly. To tell everybody, how many people do you have now on your team that's pregnant? Five, oh my goodness. Five or six, six, Six, six.

Speaker 3: 1:10:12

Someone, four of which are due in May.

Speaker 2: 1:10:15

Who's the other two?

Speaker 3: 1:10:17

We have Carlene, jess's wife, and Chloe and Jess, lacey and Katie Six.

Speaker 1: 1:10:23

Six are pregnant.

Speaker 3: 1:10:25

That is so cool. All due in about a 90-day window.

Speaker 2: 1:10:29

We love babies at the Gedali Group. I think it's great.

Speaker 1: 1:10:31

Well, yeah, it's family, man. That's the whole point. It's family. I called your wife just to say congratulations and if she's going to do an all-home natural birth, call my wife. She'll know everything about it. We did, we had our son in a bathtub, basically you know. So I mean, I just it's. We are all very tight we're all very.

Speaker 2: 1:10:48

That was really really really kind of you.

Speaker 1: 1:10:50

That was super cool so just tell I love her. I didn't. I did not not answer a phone on purpose. I can't believe I'm having a son I can.

Speaker 3: 1:10:57

I can't believe I'm having a grandson oh my god, I'm so happy for you I mean jim's got two boys yeah

Speaker 1: 1:11:03

yeah you know, and I have two boys and I mean there's nothing. I mean from here, I'd love I have a daughter, but stepdaughter, and so I've got a chance to kind of feel that daddy love, because her, her, her, my wife's ex-husband and I are like that's for me. So he's like love my daughter, like I love her, I don't mind, and if you ground her, I'll ground her too. So we've got a great relationship. But having boys are amazing. Moms and their boys, though. Do you have any boys? Yeah, moms and their boys. Man, just do me a favor For about eight years, just stay out of your wife's way. Just let her have him, because he will get older and he'll start pulling towards dad, and then you're going to have to tell her now it's my turn, kind of thing. But it's true.

Speaker 2: 1:11:41

But you can enjoy all. We've got a lot to sell here.

Speaker 1: 1:11:43

It'll keep you busy, I got to hang. Wait hold on. Can you wait about four years from now? No man, We'll have him out on the side.

Speaker 2: 1:12:01

And look at my son, my oldest son, you know, working the yard during the summer, starting, starting at the bottom yeah, you know you're gonna do the same thing with your son.

Speaker 1: 1:12:03

I know I heard he did. I heard he benches more than me. I don't know what he's doing right now. Do you know what he's benching? 185, he did 185, or something the other day. Okay, you're above that. He's just under 200.

Speaker 2: 1:12:09

Okay, yeah, you're, you're doing a couple plates brett yesterday sent a video of brian benching 315 and sent it to me with some extra dialogue on there. I thought it was that Shane can bench more than me but I don't remember what it was.

Speaker 1: 1:12:23

I think what it was is that you were sending me videos of you benching. I put 250. You're doing really good.

Speaker 2: 1:12:28

Thank you. How do you feel I'm just trying to keep up with the paradigm meatheads?

Speaker 1: 1:12:33

No, you're going to have tattoos and big trucks to hang out with us. But you got a big truck. Do you have a tattoo yet?

Speaker 2: 1:12:39

Diesel sent me no tattoos yet, but Diesel sent me a video of him deadlifting like 600 plus. So I'm not sending you guys videos anymore.

Speaker 1: 1:12:46

That's why he lost all his hair. He's squeezing so hard.

Speaker 2: 1:12:51

Hair fell out Ryan pleasure man. Thank you so much.

Speaker 1: 1:12:58

We love you too and I, just like I said, I wouldn't invest anywhere else. I appreciate it, man. Yeah, we have more going. We'll just keep this, this circle, tight and we'll make it happen. Thank you guys for having us paradigm baby desert storm that's a start. Let's go.