Speaker 1: 0:20

Hey guys, ryan Garland here, founder and chairman of Paradigm, thank you for watching, and I am excited to introduce Sean and Eric, my Trico civil engineers, and these are the guys that most people don't ever get a chance to see who's really behind the scenes, cause these are guys that are doing all the horizontal improvements and all the design, because without them we can't get this job done. They're very unappreciated and most people don't understand exactly what it is they do. So we're just going to have some fun today and introduce them to my network and really just show you guys again the caliber who's aligned with paradigm and the barn caves. But, guys, thanks for joining us, thank you. Eight o'clock at night, pleasure on the day, I text you and say, hey, can you get out here, let's do a, let's do a podcast. No-transcript, I wasn't going to say anything. Definitely got to get permission. I love it, it's true. So, um, you know really, guys I, how long you've been in the business, where you came from, how you got to, got to, got out here. You know where you guys are and running your business. I like to think you guys pretty much dominate the space here. Um, obviously you're working on my pine street project and San Antonio, which is big, um, we brought in our other architect, which you guys know, that obviously. And then obviously, the Memphis project as well, including any. All the projects we're going to do moving forward with paradigm. So I, I, I, when I first met you guys, I was just, um, I felt like. I felt you guys were like brothers right out the gate, you know and that's hard for me to find because I need people that are very professional and know what the hell they're doing. And when I first met you guys and Jamie obviously was like you got to make my boys, you got to hang out with the guys, but I thought that was really really cool. And you guys are just not the standard civil engineers. You guys are actually down to earth. It's like what they say. You know, every once in a while you see a cool attorney and you're like, wait, this guy's actually cool and he's an attorney. Holy shit, I didn't think that exists. So, yeah, real about Treco. My name is Eric.

Speaker 1: 2:18

With Treco, we've had this business for a little over five years. We had started originally with a third partner. After about a year, a year and a half, we decided to buy him out One of the best decisions we had made. We questioned whether we could do it on our own and at the time we were doing it and cranking um, so we decided to keep keep going with it.

Speaker 1: 2:51

Um started in california. I moved out here in 0506. They say you can do anything in california. Building california, you can build anywhere else. Right, yeah, california, that's it was all storm drain, storm water. California, that's um, all that density we moved. We moved out here. We were, uh, engineering. All they said was get it to the, just get it to the ravine, get it to a wash. We're like, really, you don't have to clean this, yep, um. But yeah, been out here for a little over 20 years and it's been a hell of a ride.

Speaker 1: 3:29

It started when we first got here, we were working up at the Foothills and then about 2008 was when it turned down and we were all in trouble. Everybody felt that one and I was bartending and figuring out how to bring in some income. I mean, just got to do something. That was a rough time for me too. Man, yeah, one mortgage company and we went from like 60 loans a month to literally nothing. Yeah, and I had my first son in July of 08. Geez, yep, yep, that's when my oldest was born. That was rough, one of the first times we had ever. I mean your daughter, the one that actually watches my youngest son now oh, that one, I got it One of the first times I had. Actually, I asked my parents for help. It was. It was that OA was brutal, yeah, but, but a blessing in disguise, so it wasn't going to happen for a reason, you bet, definitely definitely. Watch those battle wounds really go a long way running businesses, because it just brings back those memories of why you're going to get up early and you're going to get working harder because you just don't want to go back to that.

Speaker 1: 4:29

And having employees, I feel responsible for them too. So I'm glad that you said that, because that's the one thing I talk about a lot and I don't hear people talk about that very often. For example, I feel that I have a purpose because I have other people that are relying on me to get up and make decisions, and I gotta show up, absolutely, you know, and not only from my clients, investors. What have you? But everybody that I'm I'm in line with and everybody who believes in the company, that's a part of the company and you guys have a great staff, by the way, I love everybody in your team.

Speaker 1: 4:56

We try to just not be the boss, we try to just set a good example. Um, I'm with my work family more than I'm with my family, totally so, um, we try to. We try to do the best we can try to make it as comfortable as we can and fun, but at the same time, get the work done and grind. Yeah, you guys have a really healthy blend of like a corporate setting, but everyone's so close because it's a small business. Yeah, but you guys have really been able to say, look, we got to keep a corporate structure because that's what works. Yeah, but we also need to know that everyone's family here, because we're all relying on each other to actually perform.

Speaker 1: 5:30

Each and every person and that's the same thing as me is our firm's not too big, but it's at the point where, like, every person matters like a lot. They move mountains per day, yeah, and if that person's not performing, it affects everybody else. You know you guys have that same vibe. Yeah, have fun, stay focused yeah, absolutely. And you guys for for being out here too. You guys have some talent and I love what you guys have done, and all the way down to the foothills Riviera, I mean you guys have dominated the space here. It's taken some time to get there, um, but through time and people, I mean that's one thing that I have really taken, uh uh uh. My pride in is is is getting to know the relationships, keeping those relationships and, and in the last 20 years we still I value that because we're still working with colleagues that we worked with 20 years, 20 years ago out of California, uh, out of in Phoenix. We still work with those same people today.

Speaker 1: 6:23

I don't think people, you know let's talk to the younger generation for a quick second, which is funny because we were just talking about that before we got on here you know, people don't. I don't think people really understand the fruit behind building those relationships and really the sacrifice it takes to keep those relationships in place, because it's really like the guys, like me, that are relying on you guys and so much you know from the beginning because what, literally, the buck stops right there with you guys, you know, let's be honest, because if you guys are unable to get certain things set up, then the vision and the dreams and the money, it won't work and the younger generation, I think, is so quick to get in and out of relationships or to say, hey, if I'm not getting what I want from an employer. You know they're not willing to put in the real hard skin in the game to really build the rapport, the reputation, understand the language. We're seeing that, yeah, and we all have that. It's and that's been a movement and you know everyone talks about it. But you know it, my ratio is 20 to one. So, for example, if I have a department head, I want to bring people in to run that department, I will literally have 20 people come and go before I find one that sticks. Yeah, that's a big, that's a, that's a horrible, you know, but that's the reality. That's the reality, yeah, but there's multiple things that have to align there. They need to like for you guys as business owners I know we're kind of going out, we're geeking out here and this is really the whole point to it but the there's business owners. You want people to come in and be just as passionate about your business as you are. Is that reality? No, but you want people to act as if and take pride in what they're doing and be proud of what they're doing and what I've realized when I moved out of California and I moved to Nashville.

Speaker 1: 7:55

I love the culture in Nashville because a lot of my employees they cared about honoring their family, they cared about building their resume. A lot of people aren't in Nashville. I get a lot more of that in Nashville. So I tell everybody, go east if you're looking for employees and go east if you're looking for capital too. It's kind of in the same way. But when you look at the data, for example in Nashville, it's a 6% higher income there from employers paying employees than anywhere else in the country. So you see that a lot on top of in the country. So you see that a lot on top of. I think it's like 60% of anyone who graduates college with some sort of degree stays in Tennessee for work. Even more than California, more than California, yeah, I think California, I think the culture in California, people just kind of want to go and travel. It's changing, yeah, it's changing.

Speaker 1: 8:37

So I think, like for me, I just want to give you guys a huge shout out because the culture that you guys have created in your, in your company, that is very attractive and what that, what that translates as consistency, transparency, um, uh, and delivery, you know, but you, you know, you guys are always there. You've, you've taken on my stuff personally, yeah, and I really appreciate that. And you know, with Jamie was a huge you know, um introducer, and I've known Jamie for 15 years, you know, and I've known Jamie, so I've known Jamie so well that if she's going to speak highly of somebody, that she means it. Yeah, well, and I love versa. She was like hey, I've got this guy named Ryan coming in. I was like great, all we need is more work. We, we're slammed Right, but we're always, always open to opportunity, but we're being more selective with the people now. We don't just want to take on any job. She was like wait until you meet this guy. I'm like okay.

Speaker 1: 9:32

So obviously the opportunity arose and I wouldn't change it for the world when I think about taking on or meeting new clients. Like Sean said, we're a little bit selective now, just because we're so busy you can be, you're in there. Selective now, just because we're so busy you can't be out there, um, and but with your jobs, I feel I feel lucky to be selected, uh, to have the opportunity to work with you guys. Yeah, I think I'm sure, and you know, meeting your team, you know josh meeting him out there in texas um, it's a great opportunity for us. I mean, it's for one thing, I've never been to Texas, so that was quite an experience Bad time of year too. But you guys got a good team, yeah, and that's why I can relate, and that means a lot to me, because I think we're on some cool stuff.

Speaker 1: 10:20

But I think what you'll see is that we understand enough of the game to know that things are not going to go as planned. You've got to learn to pivot and move around and go with the flow, and it's how you react, yeah, it's how you react when you have to pivot, yeah, right, and I think that you don't freak out and just bail, or and there's a lot of people that freaking, get pissed and they lose their stuff. But that's just the name of the game, and I think if you can control your emotions, you can control your outcome, and really, what it comes down to is really, though, having that right team and having all those that you know, the right people in the right slot, and that's, again, one of the whole point to having this is, you know, sharing with our group. You know who you guys are and really that culture, it's the relationship that has grown us, you know it has gotten us to where we are today. Yeah, um, and so let's, with that said, let's talk about uh, let's talk about the barncage and let's talk about the gym.

Speaker 1: 11:09

So, first of all, overall, how excited are you guys about just having a gym at that caliber out here? I can't, can't wait. I'm not, I'm not a um, I don't want to name any names, but I'm just at a standard gym right now and it's driving me nuts, dude. I travel all the time and I'm like I go to the gyms out here and I'm like this is was for such a cool place to be. Yeah, the gyms are just not quite there yet and they'll get there. And personally, I'm working out at home, which I'm super excited to do because it's all my own time. But, yeah, I need a little bit more edge, I need a little bit of push, I need a little bit people to get out of the way and stop checking themselves out in the mirror, to get, get, you know, get down to business. Yeah for sure.

Speaker 1: 11:50

So then, that's kind of the culture of what we're trying to create at the gym. Um, it's more of like a real kind of if you want to go power lift and go in the power lift which is a culture in itself you want to go. You know, get your abs done and go over the abs over there Girls can go. Do you know their booty building over in the corner, yeah, and they don't have to worry about guys staring at them all the time, like we're really trying to build a very high, more quality, polished product. You know, more of like a like a Scottsdale spa, yeah, but like, still got this kind of dark vibe, like we're going all the best of the best stuff. You know we want to do. So.

Speaker 1: 12:27

I'm thinking, I'm thinking about hanging, I know I, yeah, I'm thinking about hanging the lambo in the center out there. You know how cool would that be. That's rose royce won't make it talk about motivation when you're looking at that. I hope that thing doesn't hit. Yeah, the lights are on you, right? That'd be uh, yeah. So I think that's great and I think let's, let's just go into it. I think, uh, dennis, we got the. Uh, we got the Mylar and the plot recorded yesterday. Yeah, so I think he's working on a bit of a process, but yep, yeah, I don't know if we should say that.

Speaker 1: 12:58

So if it goes by, it goes viral, you know, and the stuff we've had to deal with with the city and that's the thing, too, that I want to share with people is investors. I want them to understand that if there are delays, it's not necessarily because of us. There's always the cities and the city out here. What do they say? How slammed they are. They've never seen anything like this this time of year, which is a good thing to pay attention to. So it's like, ok, it sucks because we have to wait, but that's huge, because that means more developments going on. That means more demand. And then two or three or four, you know you, that means finance is there. So, because a lot of projects have to get the finance, so if all of these projects are going on, people are. That means that the they're getting the capital somewhere. That's a huge and money's still flowing. Money's still moving, yep, and that's a big indicator.

Speaker 1: 13:44

That's some of the data that I track on top of DMV records. I want to know how many people are actually truly migrating out here. The way to tell is when people actually go and change their address and get their DMV. That tells you they're the real deal. I can tell just by driving out here every day. This place is getting weird. It's getting busier. It's getting busier, which is good for guys, but you know it's the right pact, you know we want to get the right people here, but, yeah, so, okay. So with the gym, I think what we're trying to do is do an at-risk grading plan, start moving some dirt Yep, it sounds like it did move up. So it was like kind of a. So Rob's not happy, that's for sure, with everything that happened with the city the other day, but I'm looking at it as actually it probably saved us some time on the rezone, right. So I think we're good there. Now we just have to get it out of the floodplain. Yep, right, yeah, that's moving. Yeah, we're moving on that.

Speaker 1: 14:36

And part of this, like we mentioned, is relationships. You know some of the engineering staff that I can reach out to them at any point. At least take care of the engineering side of things while the architects are, you know, are taking care of the planning zone. So it really takes staff personnel parts to really know who you're talking to, to get things moving along efficiently, yeah, and to have that trust to know who you're talking to, to get things moving along efficiently yeah, and to have that trust. I know that Mike Wolf, we're getting his trust. We have a great working relationship. He sees a lot of our projects come through. So you know he's mentioned a few times, you know, either our company or he's talked to Sean a few times. We're getting that trust factor. There's a respect that we both have for each other.

Speaker 1: 15:19

Well, he had just come on when I was delivering phase one here and I was in the middle of me offloading my other contractor you probably heard about that and so I was taking over control of everything. So I went in and met with Mike Wolf and Mike Mike's from Marietta. Like you know, we just totally hit it off and we talked probably four minutes business, 20 minutes personal stuff, and he's like I never get a chance to meet the owners. This is so great, like tell me about your vision. I said, look, I plan on being here for a long time. If I have a good relationship with you, I'll keep building. Yeah, because that's what they want to see here. They're very forward thinking, but they want to keep the culture of havasu. They want to keep that brand of havasu. You know, tight, family oriented, that type of stuff. Yep, yeah, yep. So all right.

Speaker 1: 15:58

So let's talk about we got down, we got the lots down to. Was it 97 or 98 lots? Now 97, 97, now 97 on paper, we're hoping for 98. See if we can squeeze a 90, nice and good, spreading them out a little bit, yeah, yeah. And so I think that, which is fine, but we're even talking about I think we have it's set Are we able to squeeze in that a dog park? There will be some room for well, in the retention you can use that for anything you want. Dog parks are perfect for those kind of areas. That's kind of what I'm thinking. When it rains, it's going to be, there's going to be full of water, but 80, 90% of the year it's going to be empty. Right, most of the time when it's raining, most people probably won't be there. A hundred year event, you're not going to be taking your dog out to the dog, you're not going to walk outside. So yeah, so that you're at 97 lots. Obviously it's still pencils. We weren't worried about that.

Speaker 1: 16:49

I originally, when I ran my performer, I was looking at 90 lots because there was kind of a component to where I wanted. I would. You guys remember I was trying to get the maybe share a wall down to maybe duplexes, down to, okay, three foot setbacks. Then we moved to five foot setbacks, you know, and then really a lot of that had to do with I know there was more moving pieces, but even a lot of it had to do with, like, the solar side. Yep, you know they wanted to see certain things and you know how the panels need to be on the side of the house. Um, you know, unisource has their easement, their dedicated easement. They wanted more than we were trying to fit between those houses, yeah, but you guys were able to squeeze in that. I call it the center lane. That kind of went through the buildings or the rows of buildings. We closed that in right, we brought them, yeah, so that's great. That helped a lot, I think. And maybe if we can squeeze that in and not lose units, then we'd be happy to have a walkway between the units to have more accessible down.

Speaker 1: 17:34

Yeah, still looking at I mean still looking at the potential for underground retention, but of course it's a big cost factor. Try not to go that route. Try to go open space. Um, it's always an option to try to gain units, but, um, we're still, obviously, I think it's all going to come down to, you know. You know, if it's going to cost me a couple hundred grand and you know I get two units, it probably won't make sense, right, because my margins aren't that big on each unit, right? No, we're, we're chasing unit count.

Speaker 1: 18:01

Yeah, but at the same time I was talking to, I met with Eric today and we were talking about the sales prices in North Point and Viewpoint and as far as what the cost for square foot is on the exit and even though you know the market has slowed significantly from you know what's going on with elections now it's over. I was going to say elections have played a role, but things are still busy, yeah, yeah, and, like I said, we haven't slowed down. No, well, the nice part is, when you look at the price points on the exit side, it's still right in line of what's actually trading right now. The movement is right there. So I told Eric, I said my pricing was at $385 a foot and he's like, like, average is like 425 a foot at north point and I think we're going to have a nicer product, but that's also not including a 70 foot garage and 25 foot wide either. You know, these are some of these units are much nicer and an arlington gym and you got to golf cart distance literally, yeah, so then you got the gym.

Speaker 1: 18:53

Then you I mean just I think the floor plan itself. I mean people are going to we're finishing up with our renderings where you have the animation, where you literally can click through a website and like you could walk down each street, go into each unit. It's really pretty cool. So I really want people to know the caliber of that product. You know, because I think the, if I recall, from the second floor to the ceiling it's like 25 feet tall. So that huge open, that open a floor plans get it.

Speaker 1: 19:20

Well, I was being real. So my, you know, um, our HVAC guy. I ran into his wife, which they're pregnant. It's great. I was the first one to find out, I guess, um, and I tried to. I'm trying to get him. I told him, I said so is the middle name Ryan or what? You caring for airflow, because how hot it gets out here with that all open space? Like we've got to figure that out. So he's got some relationships and we're going to work on that too. So the, the, the amount of work that's really going in to build the product it's, it's impressive.

Speaker 1: 19:51

But just from your guys' experience out here and how many units you guys have been involved in and I think you guys are working with Apex as well right, you guys are working with all the big guys, I mean even our I would have to say our competitor I just love what they're doing but lux locker as well, yeah, um and uh, which is a great model for us to stare at the paradigm product, because they're these guys have grown significantly. Um, because you know, you mentioned lux locker. We're just, we look at all these, um, all these units and just look at how we can improve and how, what, what works, what doesn't work. Yeah, just try to improve. Take little little things. You know, like even when we drove up, we're looking at little things. And how did they do it here? And, yeah, and how you, you have the uh, the tops of them flared out a little bit, which is that 3d look, yeah, um. So just try to improve on every, on every product that we do. That's all you can do. Yeah, it's like one of those things when you build a house and you're like I wish I would have done that or I wish I would have done that it never ends.

Speaker 1: 20:46

But, yeah, what are you guys' thoughts overall? I know you guys love the barn caves, but do you think overall, this is a really cool product? People love this thing. That's what people are looking for. They've been coming up on my facebook and, yeah, uh, the the product is is amazing. I, I mean to see it here is going to be insane. Yeah, and I think that for those particular families, um, you're going to have options of different floor plans. Oh, yeah, there's four different floor plans. Yeah, um, for for particular families who don't want a huge house I don't want a huge house. Yeah, less is't want a huge house. Yeah, less is more nowadays. Yeah, less is more. Yeah, they still have the RV garage. They still got that big band cave garage.

Speaker 1: 21:29

I think that, yeah, so the feedback I'm getting even from, because I'm getting people from across the country calling me that's one of the reasons why we're going to the manufacturing. I'm sitting there going like, well, okay, with new policy, trump taking office he's talking about you know, um, no, uh, no, tax on overtime. Yeah, we're trying to drive more manufacturing here back into the U? S and I'm sitting there going well, I got a manufacturer right here. I he's. I mean he's got the whole building. He's only at like 20% capacity. What if I buy some of the equipment? We have an agreement he manufactures it with his labor under his roof, right, and then I can now start delivering this product across the country. That's why we brought on Steven.

Speaker 1: 22:07

Now, steven, you know, was the guy who remodeled the Pentagon after 9-11. I mean, he has his models of private equity roll up. He's out there buying other architectural engineering firms. He's smart, and one of them was focused they were out of the Bay Area in California, but one of them was solely focused on steel buildings. So he's been in with his caliber. He's built houses off the side of hills with steel. I mean you can imagine this guy has done some crazy stuff. So when it comes to the steel side, he's like this is very innovative, which he's probably going to disclose in the webinar.

Speaker 1: 22:38

With all of this stuff that's happened with, like you know, um, the floods going on in North Carolina and all the stuff that just happened in Florida hurricanes and so forth he's working with the federal government right now to redesign a home that actually it operates like a sail and the house comes off this there's a cotter pin, the house floats and turns into the wind and and the it'll. It's unbelievable what he's doing cotter pin, the house floats and turns into the wind and and the it'll. It's unbelievable what he's doing. And that the house can be turned around and put back down, you know when needed, and so that that is like a temporary thing. Yeah, so it's pretty impressive what he's creating and that technology. I believe it like we're there, the stuff that he's. Yeah.

Speaker 1: 23:17

So when him and I were nerding now and building the really, because obviously he's the architect on pine street, so we've spent a lot of time together, yeah, but now it's like wait what? And so that's when. So when I was telling him like hey, the barn, the barn dominium stuff is such a big movement and I really found that out when I was in, when I moved headquarters to nashville, everything out there you people are basically what they're doing is they have their regular house but they have land and then they'll build like a little barn dominium which was like has like a little kitchenette and a little man cave and garage, but it has a house and it's full. I'm like, yeah, that's what we're doing here. Yeah, and then everyone keeps asking about living in these. It's that huge. You have your man, yeah, have your. It's like like your place looks rustic and you go inside you unbelievable, but it's a trend.

Speaker 1: 24:03

Yeah, and I'm like, okay, well, first of all, if I do it in mass, I can produce something that's cheaper. But if where we save money is in the labor right less trades and labor now we're getting to a point where we want to manufacture the buildings and even get to a point where we actually are providing a certificate program for other builders and developers that want to buy our, our units. Their contractors that haven't built steel buildings before can come out and we teach them how to do that. Yeah, you know, we're getting all the way down to a point where my uncle was one of the owners of standard Pacific. He sold to Lenar. I mean, we'll still stay at Pacific. So when we were in California yeah, they're big. They were big in Cali, all over the, really all over Cali.

Speaker 1: 24:48

And then he ended up long story, opened up a uh, construction defect litigation firm and so I call him, said, hey, this is kind of where I'm staying, this is kind of what I'm thinking he's like. Well, if you're going to start delivering ready to tilt up buildings, you need to think that construction defect is that's where. So then, handing over liability to the contractor and certain things, that's where things can come up. If things are going to fail, where, where are they? Where did it fail? Was it in the manufacturing? Is it the steel or is it how they erected it? So you know, those are the things that we're really bringing to the forefront, but that's what's getting us so much recognition now on the manufacturing side.

Speaker 1: 25:19

And what really sparked it was not only was I getting phone calls off the lead gen that we're we're raising capital with on social media and meta and all the things. We're getting phone calls of builders going, hey, can I buy these and just pop them down on an acre over here out just outside Nashville or over in North Carolina or whatever. And I'm sitting there like, oh no, I'm not. But then I had a guy that I had funded projects. I've known him for 15 years. I was funding smaller projects for him before and I've been tracking his career and he's growing well. I had a project that we finished 45 units of townhomes, three-story product out in parkview, or it's called parkview out in denver, and so I really started building a relationship with that. Because he's in colorado springs.

Speaker 1: 25:53

He calls me and goes hey, I'm watching what you're doing with this barn cave thing. He goes I got 200, he's got a 700 acre parcel and he's chalking it all up right now. He wants to do a master plan community where he's got a Kroger anchor, other retail around there, and then he wants to buy 700 of my units. And I'm like 700 units, I can't even. I'm like wait, hold on, you've got to stay out of the curve which it sounds like you are. You were the first one that came up to me and ever mentioned the word barn cave. Yeah, no, no, man cave, that's. That's yesterday. Barn cave is the way to go. You know it's funny.

Speaker 1: 26:26

Everyone's like you're turning into Elon Musk with these ideas. I'm like I'm not quite there, but I'm not in space by any means, but we'll just stay in our own little corner. To is this it's a barn dominium pitch roof design. And if you wanted to eliminate that because, let's say, we had height restrictions, you just do a flat roof and bring it down. But now it just looks modern. Yeah, right, just just that pitch that makes it look. So it makes it simple. But from a marketing and branding side it makes sense and people know that's a trendy thing. So when you're marketing for it, I can tag whatever you want on social media and and then you're getting the recognition for a barn dominium. But now you're building that brand and building awareness and that's where we're seeing a lot of volume of uh, of people coming through that were interested in the product and it's that open. It's that open floor plans inside.

Speaker 1: 27:13

I love master suite and I love the entry from the front hand, from the back. Oh, yeah, that's you know. Okay, so my pitch is all right, guys, think of a double wide rv garage. You drive through man cave with an elevator that goes up to your, your all three floors, your loft, and you have loft up top, yeah, and your master suites, the third floor, where nobody's ever going to see, and then you got your private balcony out the back. You have your own private, done, done. You know my wife would be stoked. Well, dude, stoked.

Speaker 1: 27:41

It's crazy because I got to a point where investors, same thing that we're here, people are like, hey, I want to buy a unit when you're done and that type of thing, like my own investors. It got to a point where people are like can I buy one of these? And I'm now telling people, if you want one, you have to come in with $100,000 and you can pick your lot. But now I'm also, if you think about it, now I'm exiting it with a fixed price. So think of it in my perspective. Now I have a fixed price on the exit.

Speaker 1: 28:09

I have someone in line buying that unit and I'm the investor that I had. That's buying that unit is. I'm using the capital to build and so I'm sitting there going like that's what we should open up for. That's where we're actually raising the majority of our capital. People are going I want one of these. This is so cool. What do I got to do to get my lot? So people come to me and I go well, look, you know, you came through because you want to invest, or I'm looking for a capital and it goes. Well, no, I want to buy one. Well, you get on my getting line because, yeah, we have just me alone. I told eric today. I said on in my crm, I have over 400 people in that crm of people that just want to buy. He's got probably probably another 250 people. I can't, I don't know. This is a role that you know how.

Speaker 1: 28:47

Back in the day, back before 08, like Pulte Homes, kb Homes, they were releasing their first phases and people would come and put their name in a bucket and they're literally pulling your name out and you go pick your like on a whiteboard. It's that hot, it's there again with something new, so it's not a bad problem to have. But yeah, I mean, that bucket's going to be this big for my phase one, you know, and we're going to do the same thing we did here. We're just like standard builders. You start, you sell the first phase with a certain fixed price and then you try to increase those you know prices in the future phase and drives people towards your first phase. Yeah, on top of that, this area is also is what I also want to use for, like the um, the design center. So if you want to upgrade your flooring, your countertops, what have you? You can come in here and do all of that. It would all be in your warehouse here, right here. Yeah, so now. So it's a true builder, you know. And then we're even providing finance for conventional mortgage finance. So we're bringing all that whole, bringing the whole thing in, yeah. So think about that.

Speaker 1: 29:39

Though, if you have guys that are developers and I also fund developers, now I'm funding my own product so think about it from a manufacturing side. If I'm manufacturing the buildings, these guys want to buy the buildings and drop them. Let's just call them regular single family houses. The guy comes to me and says ryan, I want to build 10 homes. Yeah, I find them. This tip for for those 10 homes. They're one of my funds. Yeah, but he's buying my barn caves. Yeah, yeah, I, I control all of that, not in a bad way, but I have a better oversight for that. So that's one of the reasons why there's so much capital looking at what we're doing, cause they're like you kind of have a little bit more control. Yeah, absolutely yeah, the vantage point that I have is unbelievable from finance to exit to, I mean, it's all there.

Speaker 1: 30:18

So that's one of the reasons why it's picking up speed from an investment or capital movement, but it does make sense from the trendy barn dominium design, you know, but something that nobody's really witnessed unless you go to like a new york vibe. Or you go to like, you know, like a downtown boise or like an old place where you walk in it's like a you never would know you walk in. It's like this is so cool, I didn't know there's all this open way they're gonna be blown away. We do have. We do have the man cave vibe going on in this in this town and in this county. But I pushed the man cave vibe. It's a little.

Speaker 1: 30:52

This is going to be that next step, where it's not just a, an rv garage with a loft. This is is going to feel home. Oh yeah, but you're going to still have the man cave, all the components. You know, what I think is going to be the biggest hook is you guys walked in here like this is so cool, like we, literally this is where we hang out, like, yeah, I could stay here for very long, so, but imagine having three floors. So it's like, okay, hold on, wait, I got my garage, I got my cars out, but I don't, I have my own space for my own stuff. Wife, husband, doesn't matter, some wives want their own corner too.

Speaker 1: 31:27

But then you go up to your living space. You have that spice which has that open floor plan. Now, mind you, the ceilings are this tall, they're 16 feet. You're gonna have your view then you have a view. So when you get up there, the feeling of it's almost like I, when I went, when I moved my headquarters to nashville, I moved into a high rise apartment, which it was a re it was actually anchored by, um, uh, uh, what's it called Whole foods.

Speaker 1: 31:52

So it was anchored by whole foods. Thanks, joe, appreciate it. Joe, joe, joe knows Joe's there, he lives with me, basically. But yeah, so it was. And I moved up to the 21st story and I'm like this is so cool, being up here like that high rise, feel, yeah, it's gonna feel views.

Speaker 1: 32:12

Just, people can just you're not again the third floor, yeah, so you're, you don't have that out here. Yeah, so you get up to that second floor and it's a little, it's definitely higher than any other second floor with a balcony. So you, you're just going to feel like you're up higher and then when you're driving through, because of how tall they are, they just look big and so and the benefit to this property is because it's got naturally sloping terrain here in the desert, we're going to have views from every, from every, every phase. Yeah, certain houses, certain units will have phase, and there's not much below you, you know, there's a couple trailer parks. There's not much below you to where the views are going to be, and even if someone built a three-story product there, I don't think we'll have a problem. That's still that elevation is quite low, yeah, so I think we again even we've had people go.

Speaker 1: 32:59

How the heck did he get that property? It was like the largest, I think, lot left in the city that could be really buildable. But you're also dealing with that FEMA, so that's, I mean, that's, that's what it really is. A lot of people can't. Yeah, it comes with its struggles. It's patience. That's what I tell people Patience, patience, it's about. So it's always about strike price and being patient and making sure you have the right, the right, you know, movement.

Speaker 1: 33:23

What I think what happened with me is when I looked at that and I kind of watched what with all the development that happened with the mall and everything, that all that water doesn't really come through there like it used to. Yeah, it's getting pushed out, yeah, so there's no real water comes through. So I'm like this is going to be, in essence, a slam dunk. You just got to put in the legwork to get it. Yep, you know. So upstream was all was all configured 10 years ago.

Speaker 1: 33:44

Back in the day that would have been there's, this thing saw a lot of flow. But at this point, yeah, now with that, yeah, you got a whole mall, 720,000 square feet of. You know, I don't even know what, with all that blacktop, what that would be. I mean, it's got to be a million square feet or more. I mean way more. But they've controlled it, yeah, they have controlled it, yeah. And then you know you have that runoff that goes into the last six acres, and so that's it's.

Speaker 1: 34:03

You know we don't have a lot of movement there. Yeah, I think what we're concerned about is when the water does come through the channel, it actually kind of bows up into the site a little bit. Right, that was the only concern. Right, it does so, but that's that's. We can maneuver around that. Well, I'll control it, and that's the. And that's where the, that's where the talent and the uh, not not only track record, but, like you know, being able to, all the stuff that you guys have done, it's those. Before we're thinking, hey, look, remember, we did it for this project. We can do that here, you know, but you guys are so entrenched to what's going on.

Speaker 1: 34:41

This has helped so many types of projects. It's starting with single family homes all the way to. We've done some of the. We do the waterline projects. We were working on some of the box to box culverts, so like they're on Swanson. It's pretty funny when that probably we designed that box culvert and then, literally, when it was done, at our first, I'd say 75 year first day of rain, we at our first I'd say 75-year first Ninja Rain event, we went out there and we were like we've got to go check it out. It's like a waterfall coming out there and we actually have a picture of him going like this and then lightning in. Was it in the picture? No, almost, but we got a picture of him right there. It was classic.

Speaker 1: 35:23

Next thing, we're all running back, but there's so much that we've done in this town it's um, um, it's been a blessing. I, I love working in our own backyard. No, totally, yeah, it's your own sandbox. Yeah, literally, yeah, you know, but yeah, the, the. I think overall that this, the, the way that the the land kind of flows. We were out there.

Speaker 1: 35:43

He just flew a drone from where the pool's gonna be all the way to the water. Okay, for the river, yeah, you know, and I'm like this is like river, this you're going to have a view from here. Yeah, it's right there. I'm like, fly the drone over there, go get a shot, go over the Riviera and come back. Yeah, and he did, you know, and that it's that'll kind of give you an idea of, like the views that you're going to get from there and when you're up in the gym. So what I'm going to do is I'm going to move all of the um, I'm going to move all of the cardio equipment. It's going to be kind of split down the middle where you can either go look outside and face the river or you can face the gym itself, and so we'll have a kind of a blend between each product out there.

Speaker 1: 36:19

Now let me ask you this I don't want to have too much cardio machines. I want to be probably 50 of what you see at um, planet fitness. Okay, I think that'd be a good call. A lot of a lot of those are. They're not a lot of used. No, they're not used. There's so many of them. It's like three rows of like 40 on one side and they're.

Speaker 1: 36:42

I never see more people here. Because only when does it? Only when it gets 115 do people start going inside? But even when we were in our prime, uh, you know, we'd run in a hot run in the eight, or you just run at night. I'd run at nine o'clock at night, but yeah, you don't run on treadmills but there's a lot of stuff. Yeah, it's, it's not for everybody, you know. You take, that's what I'm realizing out here. It isn't for everybody. You know. You take advantage, and that's the thing I'm realizing out here. It isn't for everybody. No, and you take advantage of. It's still 80 degrees and it's November. I mean, that's beautiful to us.

Speaker 1: 37:15

I'm going to read this to you. I posted this you probably have seen it on my social media, so I posted this about the fitness world. It's a little data, right? So here we go. So the global wellness economy was valued at 4.9 trillion in 2019. During 2020, it dropped to 4.5. So it had a little bit of a drop. Okay, in 2022, the global wellness economy reached 5.6 trillion, which was 14% higher than 19. And then it's projected at an 8.6% average growth, going to 8.5 trillion in 2027. It doubled in eight years. Yeah, and, and I think it's going to get. I actually think that's, I think that's off, I actually think it's going to be more.

Speaker 1: 38:01

And the reason is is because think of everything that's going on with uh, with uh, uh, the fda, and you know, I think people are getting out there and wanting to stay, get healthy and stay healthy. You know, going back to, like, the old school of eat. Well, you know, work out, not take pills. You know, people are really starting to worry about big pharma. You know, and rightfully so. I think people are learning through the last couple years about big, big pharma and they're having to do their own homework and get healthy on their own. Yeah, and you know, regular physicians, family physicians, they're pushing back a little bit and they're saying, hey, no, we can do this through diet. Finally, the information that's coming out through dieting and healthy eating. And then you have the lifestyle here, which is very relaxed If and healthy eating. And then you have the lifestyle here, which is very relaxed If you decide to live that life.

Speaker 1: 38:46

You know, I think this is a, this can be a Mecca. You know, it's always one of those things where you're like, okay, what's the biggest problem out here? Healthcare. Let's be honest, if we can bring in more healthcare, we're doing good. In fact, I called Dennis over there on Swanson, right there behind 10-day doors. Oh yeah, albert's is there. I saw him and Eric have that. They have that long. They have the listing, yeah. So I was sitting there like why don't we bring in medical office or medical campuses there? And they had another offering or another project like that on the other side of ASU, yes, but something happened and they didn't bring that in and I told Dennisis, I said we'll find out because I would love to build medical campus.

Speaker 1: 39:25

I have some relationships with people out of a uh, you know, doctors out of vegas and and, uh and um, uh, specialists out of vegas that I think would do really well and they already have said they wanted to. We need that because it's unfortunate that when somebody gets hurt or sick, you gotta haul we, we're out, go out of town. Yeah, and that's unfortunate. Yeah, and you're sick. Driving two and a half hours at least minimum is not fun, yeah, yeah. So it kills me to say, you know, don't go to the hospital in my hometown. Yeah, well, and that's the point.

Speaker 1: 39:57

But here's the thing I think, as it becomes more of a problem, the more it'll be focused on yeah, focused on yeah. And it's the sophistication of players now coming in here. I say humbly the guys like me are the ones that are gonna make it happen. Yeah, you know, you have guys like us that come in and go hey, look, I just feel a gap and we have the, a unique ability to build and raise capital. We can get it funded, yeah, but we'll also fill it, you know, because we want to make money. How do we make money? Bring in doctors and bring in the tenants. So in competition, where they'll have to up their game, oh, yeah, just to stay in the, to stay in business, and it's not that hard. It's data. Okay, well, let's look at the income levels, let's look at kind of what who's got what, ppos and HMOs and you know, and it's not that difficult. But if you can get that data and you, then you go. It's yeah, absolutely Okay. That's that triple net investment people love because it takes the risk down significantly.

Speaker 1: 40:52

Yeah, you said on the other side of ASU it was going to go right on that, it was something that was going to go up there. That was a big. It's a nice flat lot too. We actually knew people that were going to come. We were actually going to talk to people who were going to put something near the hospital and make them compete and make them improve and lower their prices and up their game. Unfortunately that happened.

Speaker 1: 41:18

I think that it will. I'm hearing through the grapevine don't hold me to it annexing more land into the city and you know kind of the corridor right here. You know all that stuff is. This is the area it's going to fell next. It will fail. So if you have that big of box stores over here and you have this much open land and you can't have, there's no more lots of any way, shape or form of the size that's needed for that type of stuff, yeah, it's all going to go north. We're talking hundreds of acres.

Speaker 1: 41:43

There's a lot of 900 and some lots approved over here. Did you hear about that? Apex got 964 lots approved, apparently over here somewhere. Is that it's on? I think it's on that side. Is that? Um, the deal range, that deal? I think that sounds familiar.

Speaker 1: 42:00

900 lots, you guys, that's yours right on that one too. 900 lots where we're. Well, that's how it's like. Have a few lights go, yeah, have a few lights. We're working on a small phase of it. So, you guys, that's yours right, 900 lots. So that's how far it is. Like Havasu Heights, yeah, havasu Heights, we're working on a small phase of it. So, overall, overall it's like 900 lots, right? I mean, dude, that's a lot. And again, and they're smaller homes, they're like 1,200 square feet. They're trying to make them a little bit more affordable. So where are the gar Kingman and trying to so they don't have to travel to Kingman?

Speaker 1: 42:23

Workforce, workforce, closer Workforce, that's what we need here. You do need workforce. That's the businesses will thrive when you have the employees. That's part of the problem with city staff. Here too, I've gotten to know a lot of them. But and then, as they come in, we gain their respect and then they have to go because they just can't keep their family here. Yeah, yeah, yeah, yeah. So, yeah, I, you know, I really appreciate you guys coming in. I think this is, you know, a great introduction for the team and the group and the network. You know, I really wanted them to see kind of the nature of your guys' caliber, what you guys are doing, how much you guys are involved here in the city. You guys are touching it all literally.

Speaker 1: 42:57

Yeah, we've had, we had some competition there for a while. Well, say, there's enough work to go around for everybody, but but as long as we stay loyal and but the competition we had, a couple of those firms have gone out by choice. Gone out of business, yeah, and retired out too, yeah, and they've they all fluctuated towards us. So, yes, we are very, very, very, very, very busy, but but I gotta tell you like, like we were saying, to have the option to and have the opportunity to, choose our work now is so important to us and choose the people we work with. Yeah, we had some opportunities. I want to mention this earlier. We had some opportunities to make some business decisions, to work with, sole proprietorship with with certain people, and we we've had a couple of opportunities. We said no, we value our relationships with our clients way too much, because it would change. We've worked so hard to get there and that's where the fun is. You've got to control your destiny too.

Speaker 1: 43:52

I left a group that I was with for five years. I went over to them because they were poaching me with a big signing bonus as soon as I got there. I'm like this is not for me. They didn't care about my existing relationship. I literally was losing every one of my past clients and I'm like, why am I doing this? I'm gaining new clients, but it's like it was so different. I was not what I thought it was going to be. Part of us are like this could be really cool and we can maybe make a lot of money. We didn't chase the money, we chased the relationships, yeah, but you guys are already established. It's easier to make that. Guys like me. I think you guys have a huge run on that.

Speaker 1: 44:23

There's some fun stuff there. We're Ozarks, we're looking at Lake Travis. Yep, we definitely have to visit that site at some point. Dude, you know it's so cool because of the relationships I have with Brett over there at Performance Boat Center, which is like the hub of all the guys selling all the boats out here. It's like him. He sells most of these. I buy all my stuff from here and he buys all my stuff back. You know type of stuff. But man, it's, it's. It's so cool because it's 126 miles long. It is massive. So you have what? A million people come out here, a million and a half right, let's just say, um, for tourism, it's nine million people there, it is massive amounts of people there, but it's, but it's the same thing, it's what we do here, but at a bigger scale. Right, yeah, exactly 100 fast boats. We do the off road stuff, yeah, but uh, it's just on a bigger scale.

Speaker 1: 45:10

Yeah, and that's the cool part is like we're kind of, if you think about it, we're really kind of just getting started if we're only pushing barn kit. Yeah, you know, I actually built a pro forma with my ceo and our guy that does all of our performance. He's an mit guy. I've got him to laugh one time, by the way, like he's just a different dude. Yeah and uh and um, the best part was is that I ended up, um, looking at our performance, we're gonna go okay, well, we're gonna do 10 of paradigm storage in the next 10 years, just like this, but we want to do like 10 to 15 locations with a gym and the barn caves. Yeah, that's what the plan is. So we're actually gonna have a picture. Yeah, so it's gonna. So it's going to be.

Speaker 1: 45:44

It's going to be the whole, that whole concept. I mean the whole thing. It's just different size, lots, you know, maybe some. You know, different unit counts based on what we buy, Right? Yeah, but it's going to be the same concept the gym and those units identical.

Speaker 1: 46:00

So we in of like this is it? That's why my heart is so into it. You know, I told my wife I'm like you know, I love you, right? She's like I don't think you love me anymore. I'm like, no, I really do love you, I promise, and my mind's over here, you know, but I talk about barn caters more than you. But, uh, you are my barn caters. So, thank you guys for coming. Man, I really appreciate it. Thanks for all the kind words and thanks for the loyalty too, because I know you. Yeah, it's been great, dude, I appreciate it, really enjoy it. I know we're going to have uphill battles in some things and headwinds. It's all about sticking together and making it happen. Man Period, so cool. Thank you guys for watching and listening and hopefully you guys will enjoy the next one.