The Paradyme Shift

From the Ranch to Innovation | Dennis Roberts E12

Ryan Garland Season 1 Episode 12

Ever find clarity and inspiration on a golf course? That’s exactly how our journey with Dennis Roberts began. From his humble beginnings on a Colorado ranch to becoming a pivotal force in construction and engineering, Dennis brings a wealth of knowledge and experience. In this episode, we spend a day with him at his ranch in East Tennessee, where he shares his fascinating career path and how a serendipitous meeting on the green led to our collaboration on the Paradyme Storage project. Along the way, I reflect on my own experiences reconnecting with family in Tennessee, and how those deep personal ties continue to enrich both my life and career.

Building a thriving company culture is more than hiring talent—it’s about fostering innovation and aligning with professionals who share your vision. This episode delves into the strategies we've used to grow, even in challenging markets, and how we’ve drawn inspiration from industry leaders like Goldman Sachs. We explore ambitious projects like Barn Caves and cutting-edge manufacturing ventures, all brimming with excitement well before launch. Learn how industry veterans, including my uncle, have been instrumental in ensuring our designs are innovative, robust, and market-ready.

Looking ahead, we tackle the unpredictable nature of construction and discuss exciting developments like our unique gym concept and potential expansion into the Ozarks. From strategic planning to operational execution, we discuss the importance of oversight and vision as we dream big. Yet, amid all the hustle, we never forget the significance of friendship and community. Regular visits with friends and deep gratitude to our supportive audience keep us grounded. Through open channels on social media and our website, we stay connected and ready to embrace the future. Join us for a conversation packed with insights into business, innovation, and the human connections that fuel our journey.

Paradyme

Speaker 1:

Hey everybody, welcome to the Paradigm Shift. I am Ryan Garland, your host. I am here with Dennis Roberts. We're in East Tennessee at our ranch having some cigars Just got done shooting, kind of getting our adrenaline up. And really the whole point to this is just to kind of introduce you to him and, you know, show you guys who it is that's overseeing all of our projects and kind of understand a little bit more about his skill set and also see the camaraderie and the relationship that we built and how important that is to move forward in any business or any project or company that's trying to expand and move into, you know, bigger and better places down the road. So, dennis, thanks for coming, buddy.

Speaker 2:

My pleasure this has been amazing.

Speaker 1:

Well, you grew up on a ranch.

Speaker 2:

Yeah.

Speaker 1:

And so tell us a little bit about where you're from and how this kind of feels like home for you.

Speaker 2:

Yeah, I was raised mostly in Colorado, mostly in Grand Junction, Colorado. My family had ranches in Ridgeway and Montrose and now Olathe and spent every summer basically on the ranch.

Speaker 1:

Good, I love it. It and so this feels like home.

Speaker 2:

Yeah, a little bit colder there though right, a lot colder, a lot colder, but we've had some exceptional weather this weekend.

Speaker 1:

Yeah Well, you know what? I don't really invite that many people here and I had to get you out here, not only because I knew how you were raised, just really appreciate everything you've done for me.

Speaker 1:

I really have man especially for paradigm, and obviously we were introduced by Eric and our broker and he's just been a stud in all the projects that he's representing for us. And you know, really, uh, you know, here in East Tennessee a lot of people don't know this, but I'm very close to my mom now. You know my mom left years and years ago and didn't have a relationship with her for many years. And so you know, I searched her out about six years ago, founder, and kind of rekindled a relationship that you know we didn't, you know I, we didn't have obviously for 25 years.

Speaker 1:

Yeah and uh, and now having the ability to, um, I would say, establish a relationship with her, it's all that time that went by, that I don't feel like it's a waste anymore, you know, because I've been able to establish that relationship and uh, and then I found, you know, since I'm a real estate nerd, I was just kind of coming out to spend time with her and I started looking around and I just fell in love with this place and I just realized why she's here and uh, and I just feel like my heart's here. So every time I'm here I'm at peace and you know, I'm able to kind of re. You know it's, it's biblical right. You kind of have to have a day of rest, and that's what happens. I come out here, I re, re, uh, I'd say restart, rejuvenate and, you know, kind of recalibrate for all the things that I have going on on my plate and yeah and that's really the whole point for us to come out and just spend some time together.

Speaker 1:

But I know what that said. You know, tell me a little bit about you. Know your background in construction, you know how did you get to to where you are today.

Speaker 2:

A little bit about your education and then getting into Havasu and what you've done in Havasu yeah, I grew up mostly in a construction family concrete and spent years and years and years basically finishing concrete, busting a rebar, being the kid in the yard you know the yard bitch. And we moved the company from Colorado to Arizona in 85 and spent from 85 to 89 in Phoenix basically finishing concrete. 89, got an opportunity to go for an interview with a consultant company that specializes in the science of concrete soils, asphalt, construction materials and geotechnical engineering, really kind of just fell in love with that entire industry and didn't realize it at the time that I had a real knack for that yeah and they mentored me fabulously.

Speaker 2:

I got to be with some of the greatest engineering minds in construction materials absolutely stunning, amazing people and over the next 25 years with that company I gained an education that I would never have gotten otherwise, worked my way up in that company to managing and principal and uh, manager and principal and ended up in lake havasu, got relocated here in 96 and the rest is kind of just a mishmash of being in that industry until my wife got into real estate. Then I followed her into real estate, started dabbling in construction at that point from a general contracting standpoint, got my license and then you and I meet on a golf course one day.

Speaker 1:

We didn't even talk business.

Speaker 2:

No, we didn't, we talked about our lives. It was an amazing conversation and I remember going home that day, going, I just met an amazing guy and, um, you called me, probably seven, eight months later, and you said I'll never forget the conversation. You said I've not forgotten you and, uh, would you like to partner with us on this project, paradigm Storage? And I was like I think we can talk about that. And a couple months later I'm your general contractor and boom we're here now.

Speaker 1:

Yeah, I love it. Yeah, so that was a sticky place for me. I remember vividly kind of what position we were stuck in and you were highly recommended and you have a great reputation. Everybody loves you, you're the nice guy, I'm the bad guy. Now is what's happening and that's a good thing, right, yeah. But you know everyone was just talking highly about you, your knowledge base. Obviously you have a lot of other projects going on at work and and I just kind of looked at your caliber of work and kind of the way you handle things and I'm like he's perfect fit, because, at the end of the day, where I judge a lot of people is, you know, through hardship, you know. That's why I really appreciated, you know, meeting on the golf courses, cause we talked really about our hardships.

Speaker 2:

That's all we talked about. Yeah, I was going through really two years of kind of hell that were failing, and we talked about our children, we talked about our marriages and, and most importantly, we talked about our faith and we talked about, really, where we wanted to be as men and in business, where we wanted to be well, let's kind of.

Speaker 1:

that was amazing. Let's go there for a second because I wasn't planning on it, to be honest. But I I think it's really important that people get to kind of know, really, the depth of our relationship. And you know, I everyone sees me as you know, a husband, a father, but if you really watch me, I'm not as home as much as I wish I could be. You know, and I know most people, or most men kind of, you know, build their businesses and build their careers really in mind of giving to their loved ones and their kids or what have you.

Speaker 1:

But you get caught up into the day to day and you make big commitments and then you really kind of can't backpedal right, because you have a lot of people that are relying on you, relying on you. And so for me, when you and I were talking, and you were talking about kind of your hardships, of what you went through and some of the regrets that you had and you know you as a father and as a husband, I can relate and it was one of those things where you were at a point where you knew you weren't uh, you knew exactly what transpired, where I think a lot of people just sit back and go oh, I didn't have the best you know opportunity, or poor me, or what have you. You were like, no, this is my fault, this is what I did wrong and this is who I am and this is what I, and I think that was. There's so much respect for that I think anybody that has also been through a lot when you can see someone that's like just honest with themselves, and then what really what you're doing is you're going to attract those type of people, though by not having that kind of energy that you're putting out, trying to show off or say that you're something that you're not, you're naturally going to re. You're naturally going to bring in the people that are going to be like you.

Speaker 1:

Right, um, and that's what I really appreciated about you, and I knew that you'd be a great leader, especially when I'm looking at delegating something. That's really important, because without you at spearheading, what we're doing really important, because without you at spearheading, what we're doing, whoever's in that slot is that weight, is it's, it's serious. It's not a small operation by any means. This is, you know, this is hundreds of millions of dollars in projects that you're overseeing and you have to have, you have to be a very well-rounded man.

Speaker 2:

Yeah.

Speaker 1:

You need to be able to understand the emotions, you need to not know how to. You can't lash out. You can't make decisions on the fly. You know because one we were just talking about this last night. We wake up every morning knowing that every decision in one day can, everything can tank based on one decision, and that's a lot of weight to carry. A lot of people don't understand that, I think.

Speaker 2:

Yeah, and we had a rough morning yesterday, right, and um, how you handle those really tough moments is everything. We're surrounded by people who really are just watching us and waiting for us to make a good decision, and they're yeah or fail, and they're looking at us for good leadership, they're looking at us for making those good decisions. Um, you don't get a lot of opportunities to to think for a long period of time before you to do that, before you just say, okay, this is the direction we're going. Once you do that, you have to be pretty sure of yourself yeah, we've, we've done that and I think we're succeeding because, well, in a very short period of time.

Speaker 1:

We've been tested a lot and, to be candid with you, I feel like it's a little bit more downhill, um, because a lot of the infrastructure is in place, understanding how each other works now in place.

Speaker 1:

Those are usually the harder parts. But now that you've come in and got rid of all the bad juju right, uh, you now have very, a very clear path moving forward on all of our projects. So I think you've got it handled on it. But it I mean you get a phone call in the morning. You're like wait, what just happened? You know, and then I also.

Speaker 1:

One thing I like to think that I do well is I know when to stay in my lane and when to get involved, and that's where I just let you kind of handle it. You know I didn't have to always oversee it or worry or what have you. And then that really does. You know, when it correlates to our clients and our investors, they see that, okay, it's not just me that's overseeing all these projects. There's other people that have a better skillset, that are in this department, that are better than I am Right, and so that's really the whole point to having someone at your caliber in that slot is just to make sure that decisions are made but based off of experience. This isn't just because you had a feeling Right, this is what you know it because you have the experience.

Speaker 2:

Yeah, yeah, you know, like we were talking about last night, it takes years and years and years to get to a position where you're very comfortable and confident in yourself. Then you have to find somebody who also has that same faith, who has that trust factor and who you can trust also, because every decision I make has an impact on you, every decision you make has an impact on me as we go forward, not only day to day, but as we go forward. We just have to be able to trust each other completely, and I think that's where our relationship's a little bit unusual. Knowing you now for a couple of years has developed in me a trust in not only you as a leader but as a friend that I don't have to question that. And where we disagree, we disagree, and then we move forward again.

Speaker 1:

And that's where I think that, right there is. The secret to really a successful business Is when you have people that you can truly trust and delegate and not worry that they're doing something behind your back or trying to take your clients or what have you, and there's so much of that that goes on and it's so low level and really what it comes down to it. It comes from a place of desperation. It comes from place that people fear, and desperation because people have been hurt by others and so they just operate in a certain way. Yeah, but we've been able to, and it took a long time, don't get me wrong. It's not like this, and there's still people that linger, but when you find people that really have, you know what it.

Speaker 1:

If you look at everybody that's in our company, if you listen to their story or their testimony, they're tired of being having to fight like that. They want people around them that are just honest and real and and can communicate well and are professional and have experience, and so you'll even see how they handle their personal life. They don't have friends that aren't holding themselves to that caliber either. Right? They their family as well. So I'll use Brianna as an example. Brianna's choice of friends are all very similar to her.

Speaker 1:

They're business oriented. They're executives in companies. You know they're. They earn their keep. They, you know they're they earn their keep. They. You know those types of things. But you look at everybody in our company, they're all that same way, right? You know it's the people that are going out and partying and drinking and you know making bad decisions or just new to the business or whatever they just they got to go through the steps to find out who they are so that way they can show up properly for the right people that are actually going to trust in them. It's probably the best way to put it.

Speaker 2:

Well, it's true, and it's not just a lifestyle, I mean, it's a commitment that you make to yourself that you're going to conduct yourself in a way that's going to attract other people that are like you, right, and that help build you up, help you make you a better person. The people that we surround ourselves with are the people that we want to be like and that we know we'll feed off of and just we'll have a better company because of it.

Speaker 1:

And I think you know we've got some really good people. We're adding, as you know, we're adding more people, and that's pretty rare, too, to show growth inside a market that people are really scared, but there is a lot of positive feedback. Like I just posted something about Goldman Sachs having the best quarter that they've ever had and I think it's like 30% projected growth faster than they expected and it's all these things. But when you look at their investment strategy, you understand why it's the writings on the wall. In many ways, we're positioned well.

Speaker 1:

What I tell everybody is that the market went from prior to the pandemic, very diverse and you can make money in every direction. The pandemic obviously there's a lot of hardship like office and so forth, but it really took in and zoned in on only very, very specific asset classes that are going to do well. And then it allows you to look at the data, spending habits and people migrating that direction, and so when, when you have that much demand, the likelihood of the investment as well. But that also kind of navigates into the type of people that you need to hire with inside your company, because that's where the world's going and what have you, or the company's, growing towards. And so I just kind of have this.

Speaker 1:

I kind of have this belief that really the Lord's kind of given us the right intuition and continuing to bring the right people to the table to continue to grow the company in the right direction. But we're also getting good projects. I mean, the barn caves, you know, is I mean I don't think I've ever and of course I'm biased, right, but I don't think I've ever seen a project besides maybe some big sports park or something or like the raider stadium. You know, that was just so awesome to talk about and see that has turned into just a movement in itself.

Speaker 1:

Yeah, you know, and even us going into more of the manufacturing side, which I want to talk to you about, um seems to be, you know, a big movement, but again it kind of marries up between affordability, speed of development, less trades the list goes on once we're able to come up with the manufacturing side of it. But I don't. I think that project, I think that project is going to be a game changer.

Speaker 2:

Well, I mean the entire steel building industry, the interest, the interest we've already received from it, and the. I mean we don't have a product yet. I mean we're going to have a product very soon, but we just have a design and we have thrown that out there and said, hey people, what do you think of this? The response on that is insane. I mean, we're talking the other day. I mean, if everybody was a buyer who just says I want it right now, we need four or five of these projects like right now, that's, that's a game changer by itself and that's not including people that are going.

Speaker 1:

Hey, ryan, where can I buy your floor plans? Buy or, you know, buy these and drop them off, whether it's a lot, somewhere like this in the country yeah or if it's a guy who wants to be you know that's a builder that does this for a living and wants to pop these up into a high, dense, more primary market.

Speaker 2:

And the challenge of that is daunting.

Speaker 1:

It's huge.

Speaker 2:

I mean you bring risk into the equation that you don't have to normally think about. How do I send somebody a product that doesn't have a background in erecting that product and then give them some directions to be able to erect it safely and ultimately end up with what they want A whole nother level? It's fascinating that we are already as far as we are.

Speaker 1:

Well, to get deeper into it, I mean all the way down to you know, my uncle is one of the owners and presidents of Standard Pacific. Left there, went to, you know, irvine Company, western National built tons of apartments, 33,000 doors, I believe Western National built for him. And then he went to Holland Partners, built as president for construction for high rises, and then left there and now has a construction defect legal, you know, firm in essence, and so, you know, bringing him in he goes. Ryan, the most important thing is being able to engineer these buildings and design these buildings in a way when you deliver them you're not going to have defect issues for litigation. So by being able to come into it, even from that level, I don't think people quite understand how much really goes into this. But that's, I mean it's a lot of energy. I mean my entire business, you know, has really kind of shifted for me into that. So it's like capital raising, legal compliance, so forth.

Speaker 1:

But my focus really is building this product and it's we're so pregnant, you know on on the design and what we've spent so far and you know, going to engineering now and you know we have a pretty good product but we are looking at mass production and all the way down to like, let's talk about manufacturing and the issues of manufacturing as well. You know we're looking at certain policies depending on who you know gets an office. You know that's going to help, even with taxes for overtime and bringing back manufacturing and that. So there's a a bolt on to the firm that I, that a lot of people don't know about. But not only are we going to be able to bring down our costs. We're thinking our costs are going to come down for the building almost 50%, according to my conversations with Brian. But the speed let's talk about speed alone.

Speaker 1:

I mean, look, at the issues that we're dealing with the materials right now, with paradigm storage or boathouse or all the other projects you know, being able to have manufacturing literally in our backyard and control that, we literally are able to build a whole lot faster, pump these out a lot faster and in fact my pro forma is extremely conservative, not considering the speed in which we could possibly build these things.

Speaker 2:

Exactly. And then the other side of that is the quality standard. I mean we'll be able to control that, and when you can control quality, manufacturing speed and delivery, you've got the package.

Speaker 1:

And when it comes to like, let's talk about like engineering. Who was it I was talking to the other day I think it was Tiffany. She was telling me that there's only like 7,000 superintendents right now in the country. Really, you know, there's not that many and so there's a need.

Speaker 1:

Of course, we could talk about labor all day that issue we can talk about being in Havasu and we're being kind of so far out of the outskirts trying to find the right laborers and trades. You know, the list kind of goes on, but it does pollinate for the most part onto every aspect of the construction business, you know. But being able to manufacture our own stuff is really going to allow us to mitigate that all the way down to the way we manage our capital, like, for example, switchgear. You know, having Nick go out and front load and get a lot of switchgear up front for a lot of our buildings that are coming up, you know, being able to, you know, have the capital to do that is also different than a lot of other operators because they're financing the majority of this stuff and you, if you don't, if you don't communicate with your lender early on and what you need to pay for upfront deposits for certain materials, you're going to be behind on everything.

Speaker 1:

And I'm watching it happen. I manage a hundred million dollar debt fund Now. I'm watching these when these borrowers get crippled by a material bottlenecks. Yeah, so I think just from just just, and there's so many more details, but it's really those type of things that we are implementing, but you cannot implement it until you've gone through it and you've dealt with it Right. So I think we're on the right track. My opinion.

Speaker 2:

Yeah, just what we went through on a small scale for materials, right? Uh, material shortage, switchgear shortage. What we've just gone through is nothing compared to what we're getting ready to get into. So controlling that, making that a um, a system that we not only engineer, control the quality of it and then control the production speed of it, will change everything.

Speaker 1:

I think builders you know you're starting to see you know a lot of these builders and larger, like Lennar's, kb, pulte Homes, a lot of guys. You'll see some of these guys retiring out as old school supers and you're kind of hearing those conversations and I'm very fortunate to circle around you know, be around those types of circles and they're they're telling you it's just getting harder and harder. It's not easy. It's not as easy as it was 10, 15, 20 years ago. Everything about the industry it's getting more regulated. It's you know there's less um manufacturing there's. You know, with with the low interest rates and the spike in development, it's been more problematic. Timelines are blown. List kind of goes on.

Speaker 1:

And I think you know you really clients, developers, subs, everybody needs to be tied to groups that are very forward thinking and extremely innovative but really knows enough about the industry to have a lot of good professionals with track records that are sitting on the board or advisory side that really kind of help mitigate all that stuff. And that's really what I'm seeing. So you're seeing firms like mine. You'll start looking at their pitch decks or you'll start looking at their company brochures online. What have you? And you're seeing that they're bringing in a larger board, a larger advisory board, to help with all of this.

Speaker 1:

And if, if you, if people are not watching that with inside the firms, they're, they're missing a very important component of longevity, sustainability, consistency, and it's those types of things that I'm trying to teach people how to navigate, which firms to invest into, and those are the things that you're seeing. So you're going to start seeing me bring on a big CFO right, you've met him. You're seeing larger investors, larger architects, a lot larger players kind of come to the forefront that we are going to ask for their experience to navigate. Help us navigate.

Speaker 2:

And that really plays in well with my experience, because all the years I spent dealing with large architects, larger engineering firms, even larger contractors. It really starts getting to where I'm most comfortable. When you start very small projects, you have very little room. The space gets really small. Minor changes cost huge amounts of money. The bigger the projects, the greater the presence of the engineers and the groups that are involved in it. They just go smoother, it just goes better.

Speaker 1:

It's so true. Yeah, I think, ultimately, we're on the right track. I really wanted people to kind of see you know the dynamic of mine in your relationship, and that's really important because you know, for example, when you're talking to a lot of investors. There's really a few questions that people ask. One is you know how long has your executive team been together? How long have you been established? What's your track record in essence to who are your department heads? What's their track record? What are the relationships and dynamics and what happens if you die? Yeah, who takes over? Yeah, it's a good question.

Speaker 2:

It's a big question.

Speaker 1:

True, and, and so those are the things that I'm trying to highlight and teach people that these are the things that are very important. What happens if I go through a divorce? What's that mean? Right, what you know, those are the things that people aren't really they don't pay attention to, unless you have big attorneys that are going to start, you know, getting involved. These are the educational pieces that I'm trying to highlight through this podcast that people need to really pay attention to, because it's the culture one we just talked.

Speaker 1:

We were talking about this today too. You know, having a good culture within the company. It's the dynamics and the relationships that are established, because when times get tough, you need people to pull together, not separate and fight. That is important, and so, by you and I, continuing to have. Look, construction doesn't go easy. I've been Telling Joe we need to do a reality TV show and just follow you around, you know, and do video of just you, because it's insane what happens on the construction site every single day and we have a lot of projects, so it's not like it's something smooth every day?

Speaker 2:

No, it's not, and you don't know what's going to happen every day. I mean, what we had happen yesterday was again just something you wouldn't expect, but at the same time, it's not unusual, it's just you don't know when it's going to happen. And of course it's when you leave, yeah.

Speaker 1:

It's always when you leave You're supposed to come out here and relax. Yeah, didn't happen.

Speaker 2:

All the shit hits the fan and you're standing there going, okay, well, we're surrounded by some good people there. They're handling it yeah.

Speaker 1:

It's one of those things you kind of have to take it on the chin.

Speaker 2:

It's life.

Speaker 1:

It never gets easier, life only gets harder kind of thing, but you handle it. But again it's that down line of everybody handling their position.

Speaker 2:

Exactly.

Speaker 1:

You know, yeah, so let's talk about. You know, if we decide to migrate to Ozarks, if we go into barn caves, do you think that you can handle it, or do you think you need to bring on more uh, let's just call it uh bodies to oversee well, sure, I mean talking about superintendents again.

Speaker 2:

I mean, that's just the reality of projects, right? Every project, you have to have enough bodies on it to make sure that everything's going well on a day-to-day basis. From a management standpoint, it doesn't take that many bodies. You need the superintendent.

Speaker 1:

Yeah.

Speaker 2:

We got a good back office and then you know my experience from a management standpoint a lot of capacity. So, yes, it's going to take a few more bodies, but it's not going to take hundreds of people. Yeah, you know we'll be able to handle it.

Speaker 1:

You know we were just talking about earlier too. You know, the our firm is ran. We have a lot more attorney. So like, for example, we pay more money a year in legal fees than I do salaries, and it's simply because we have, I don't know, four SEC attorneys. I have, you know, markham, which is also a tax.

Speaker 1:

You know a law firm that's, you know, deals with hedge funds, pension funds, public companies, what have you. They're big. Go to New York, you know we got MGO, cpa, we got all of these law firms that are overseeing all of our stuff, which is really truly the smartest way to go. But even from day-to-day management, we would typically be three times the size that we are Completely. And that's not even considered the construction side, that's just back office on the private equity side. So we all have a lot of hats. But what's nice is through systems, and this is that forward-facing, forward-thinking through systems and practices and procedures is where we can actually start mitigating how many people and bodies have to really come on keeping our overhead low, having the longevity, all that stuff matters.

Speaker 1:

Keeping our overhead low, having the longevity, all that stuff matters. So when people are really managing or looking at investing into firms or projects, all of those things really do matter. Right, how long has that person been with you? Like, for example, obviously one of the reasons why people love the barn caves is because I have Paradigm Storage right next door. Right, they're like you guys definitely know what you're doing. You're on the street building something equivalent.

Speaker 2:

Right.

Speaker 1:

So it? Building something equivalent, right, yeah, so it. Yes, the gym barn caves, yeah, it's all right there. Yeah, and, by the way, let's talk about the gym. Are you ready? I'm ready. Are you ready?

Speaker 2:

for that, because that thing is great.

Speaker 1:

When can we actually start moving dirt?

Speaker 2:

uh, I know we could, I'm still thinking january I think that's going to be our best time waiting for some overlays, waiting for some finals, um, from a flood zone standpoint, but yeah, when I'm going to call Jamie.

Speaker 1:

Yeah, I think Jamie, jamie, where are we at? Yeah, jamie will give us a heads up. Yeah, give us what we need. We're right there. Yeah, for sure.

Speaker 2:

That'll move much more quickly than I think some of the other projects will, because, again, it's a tight project. It's right there. We understand the vertical aspect of it really well.

Speaker 1:

It'll go quick you know, not only that, you know we got, you know you got. I mean shoot, dude, we're. We're in engineering now with that building and it's really a box. Yeah, no, it's nothing special yeah, it's nothing special.

Speaker 2:

From the standpoint of the structure itself, it's basic in the building the building. Yeah, the structure is pretty basic. It's got a lot of moving parts, yeah, and the more technical it becomes from an electrical and plumbing standpoint, those are big moving parts. The rest of it not too bad.

Speaker 1:

Yeah, it's not bad, not too bad, but it just looks cool. It's going to look great Now it's about operating it right.

Speaker 1:

Yeah, and that's what we're excited about too. To be honest with you, we have some really cool. We have a really cool product. The demand is high. We're watching people's spinning habits. Healthcare is a big deal, you know. Health and wellness continues to be a big part of it. If you're looking at the data Right, you know just a lot of people need like you and I both we're talking about eating right besides our cigars, yeah, hey, that's our advice.

Speaker 2:

Whatever, Every once in a while you got to have.

Speaker 1:

that's our advice whatever, but you gotta have a little bit right. I don't have cigars that often, by the way.

Speaker 2:

It's usually when I come out here yeah, but I don't drink and do any of this very often. But you know if you good nine percent of time ten percent of the time you can do something.

Speaker 1:

Yeah, you know you need a little break, but yeah, so with the gym, you know, I think I think ultimately, people are just really want to see that out in that area. I think it's time the the area has. It's a little tired with the existing projects that are there as far as gyms. Um, the biggest gym you have in town is planet fitness, you know, which is a little dull to be honest with you. Um, you know, hey, no, not knocking on any gym, but I think that that area calls for more of a private setup. You know, that big public movement gym is just not really the culture for the area. It does well. It's got 12,000 members. It's generating money. I mean, I'm looking at that data, but I think you're going to see, when this gym pops up, people are going to want to be there more.

Speaker 1:

So, having an area where people can go and kind of lounge out and pop up their laptops work. A lot of people travel there, right, so come in for the weekends, what have you? They can go. If it's too hot, they want to be on the water and then go to the gym and pop up their laptop. I do Every time I'm traveling. I'm going finding an LA fitness or a lifetime fitness. I go work out, I stay there, I take a shower, I take all my stuff and I kind of get ready for the day no-transcript, and I'm at that point in my life where I kind of need to just feel good and stretch my back, and you know so.

Speaker 1:

But that's that area, you know, it's retirement community, people want nice stuff, and so I think, ultimately, we're going to have amazing equipment that kind of caters to every walks of life, no matter kind of where you are. You know, and that's really the idea is to build something that's that's extremely diverse but dynamic and and something that nobody has ever seen in the country, cause you know me, I always want to go big on that guy, but at the end of the day, man, I think we're the right track and ultimately, I'd like to build 10 more of these over the next five or six years. I think the run is ultimately 35 locations. That's what we have in our built-out pro formas, our big plan, and people ask can you go public? Because really, people look at, when you look at, like Lenar, kb, public companies, that what they did and we're we're really just implementing, um, the same practices.

Speaker 2:

They did, yeah, they did, but just in today's market yeah, you know so, and maybe that's a possibility in the future, but right now, concentrate on what we have for us and get what we can done and manufacturing too, and get it done well yeah, so I think we're on the right track, man.

Speaker 1:

So, by the way, if there's anything else you want to add to our audience, please share. But other than that, man, I love that you're here. We're sitting here with those running river and it's awesome, just so peaceful out here. I love it. It was hard for me to get you to want to do this, because you were so relaxed, yeah, and then it took 30 minutes for joe to put it together it takes.

Speaker 2:

That's why my cigar takes a minute for me to calm down.

Speaker 1:

Yeah, for sure it does it takes every time I come out here. It takes me at least two days to finally go. Okay, now it's time to relax.

Speaker 2:

Next time I come for longer Two days, go back to work.

Speaker 1:

Yeah exactly Two days is your weekend.

Speaker 2:

I can't sit around for very long, no for sure.

Speaker 1:

Well, thanks for having me, buddy, and you're always welcome, and I'm going to plan on having you out here at least once every month or every other month. I'd love it. Yeah, we got to do it, so let's do it All right. Well, thank you guys. I appreciate the audience that continues to watch and support us. If you guys have any questions, you know how to reach out to us social media YouTube, instagram, website. What have you? And we're on to the next. Thanks guys.

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